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All Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Amir
Universitas Ibrahimy
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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MANAJEMEN STRATEGI ISLAMI DALAM MENGHADAPI PERSAINGAN PASAR DI HOMASTAS PAKONG PAMEKASAN Amir
Al-Idarah Vol 1 No 2 (2020): Al-Idārah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.077 KB) | DOI: 10.35316/idarah.2020.v1i2.142-154

Abstract

Advances in information technology have become a trigger for business competition. Therefore, every business actor must set a reliable strategy in his business. Strategy management is a set of tools used in achieving a goal. Therefore, strategic management must be able to make all parts of a broad organization into one, integrated to achieve the final goal. Homastas shop is a type of individual business that functions to meet the household needs of the community. In the face of business competition, Homastas stores carry out several strategies including careful planning, then reliable organization, followed by identifying market tastes and identifying product marketing.
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