Article Per Year (5 Year)
p-Index From 2021 - 2026
1.235
P-Index
This Author published in this journals
All Journal k@ta Petra International journal of Business Studies (IJBS) Calathu: Jurnal Ilmu Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Jurnal Ilmu Komunikasi dan Bisnis
Lady Joanne Tjahyana
Petra Christian University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Crisis Response Strategies During Cryptocurrency Crash: A Netnographic Studies of Lunatics Community Lady Joanne Tjahyana
Petra International Journal of Business Studies Vol. 5 No. 2 (2022): DECEMBER 2022
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.5.2.145-154

Abstract

Cryptocurrency is a speculative investment due to its volatility which could result in significant returns but also could end in crashes. Terra blockchain collapsed when its stable coin UST failed to maintain its peg to 1 USD and caused its sister coin LUNA to drop by more than 90% only in a few days. Terra LUNA itself has gained success and attracted many investors that became a strong community called Lunatics. Using Netnography; this study tried to observe crisis response strategies from Do Kwon, founder and CEO of Terraform Labs, and from Terra LUNA official Twitter account during the crash. Also, this study used community sentiment as an indicator to measure the success of the strategies. In addition, this study observed the interaction of the community during the crash period and how they overcome the crisis together. The results show that mortification and corrective action are the most effective strategy to generate positive sentiment. However, denials toward rumors cause more negative sentiment within the community. Despite the recovery plan from the Terra network, the Lunatics community also has its ways of recovering from the crisis. This study also revealed that community influencers' roles are crucial in controlling rumors during the crisis.
WhaleBot Alerts Telegram Channel and Google Alerts as Information Media for XRP Cryptocurrency Traders Lady Joanne Tjahyana
Petra International Journal of Business Studies Vol. 7 No. 2 (2024): DECEMBER 2024
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.7.2.125-133

Abstract

Ripple (XRP) is one of the most significant cryptocurrencies that attracts many traders to invest. Traders often look for information from the media as a reference for their trading management strategy. This research aims to utilize WhaleBot Alerts Telegram channel and Google Alerts as trading information media by looking for the relationship between whale transactions, news sentiment, and price returns. The researcher collected XRP whale transactions from the WhaleBot Alerts Telegram channel and XRP news from Google Alerts within a crypto winter period, from November 2021 to January 2023, and analyzed the data using descriptive statistical analysis. This research also follows several variables and formulas from previous studies. After analyzing 457 XRP whale transaction datasets, the researcher finds a significant relationship between the number of trading days and trading return on investment. The relationship shows that the more days, the greater the chance of profit. The other variables give reference patterns, such as the number of whale transactions, total whale transaction value, the most significant transaction value, and news topic. Finally, this research develops a simple XRP short-term trading model using the WhaleBot Alerts Telegram channel data and Google Alerts. In conclusion, trading initiated by XRP whale's transactions and XRP news could give a 76.53% chance of making a profit. Therefore, XRP traders can use the WhaleBot Alerts Telegram channel and Google Alerts as their trading information media.
Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities Lady Joanne Tjahyana
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 26 No. 00: SPECIAL EDITION, MARCH 2024
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/kata.26.00.53-62

Abstract

Cryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors.
Exploring AI Chatbot Development for Gen-Z: A Study on First-Time and Experienced Voters in Pemilu Lady Joanne Tjahyana
Jurnal Ilmu Komunikasi dan Bisnis Vol 9 No 2: April 2024
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/1q9cb862

Abstract

Artificial intelligence (AI) chatbots have been utilized as interactive learning platforms for higher education. Gen-Z was a generation that quickly adopted the latest technology. Several Gen-Z students participated in the Pemilu (general elections in Indonesia) for the first time in 2024. Therefore, this research aimed to develop an AI chatbot to give information about Pemilu to Gen-Z voters. The researcher developed the AI chatbot with several steps: data collecting, training, evaluating, refining, and analyzing conversation data. A group of 100 Gen-Z students took part in testing the AI chatbot. The researcher discovered that it was essential to keep refining the AI chatbot by improving the datasets and putting more context in it. Next, the researcher asserted that experienced Gen-Z voters asked more questions, as they have prior knowledge of experiencing the previous elections. Most of the experienced Gen-Z voters asked advanced questions, while most of the first-time Gen-Z voters asked basic questions. Moreover, the AI chatbot was a suitable learning platform for Gen-Z as they used metacognitive strategies to experiment with their questions to get the correct information from the AI chatbot. That action automatically helped the AI chatbot to improve its performance as part of the training step.
Self-Disclosure on Personal Information in Virtual Rental Relationships on Telegram Reggina Putro; Lady Joanne Tjahyana; Felicia Goenawan
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i2.6066

Abstract

The phenomenon of boyfriend or girlfriend rental services, which initially emerged in Japan, has now expanded to Indonesia, driven by globalization and advances in technology. However, this rental concept has evolved beyond just hiring a boyfriend or girlfriend–it now includes the option to rent family members, friends, siblings, cosplay partners, and even types of relationships previously unimaginable. Within these virtual rental relationships, interactions can develop into emotionally intimate and meaningful connections, despite their transactional nature. Telegram, as a platform, offers advantages such as large-scale community features, bots, customizable forms, and group chats, which support the growth of this practice. This study identifies specific rental communities on Telegram that cater to users seeking rental services across Indonesia. The research focuses on the process of self disclosure, particularly how individuals share personal information within the context of virtual rental relationships on Telegram. Using a qualitative case study approach, this study involved two informants who are active members of rental communities and are currently occupied in rental sessions with partner(s). The findings reveal that motivation, gradual strategy, topic variation, emotional impact and risks all significantly influence how self disclosure is carried out, as well as how much and how deep personal information is shared.
Digital Amnesia in Indonesia Generation Z on Instagram Advertisement Information Absorption Jeanne Prasetyo; Lady Joanne Tjahyana; Felicia Goenawan
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.187-194

Abstract

Digital Amnesia is the experience of forgetting information that you trust a digital device to store and remember for you. The researcher uses four indicators of digital amnesia: remember without looking up, emotional impact of losing data or access to data, behavior related to internet searches, and install IT securities on devices. This research will find out the level of digital amnesia in Indonesia Generation Z on Instagram advertisement information absorption. The research is using quantitative descriptive approach and online survey method. The questionnaire was distributed to 100 respondents using purposive sampling method. The theories used by the researcher include the S-O-R (Stimulus-Organism-Response) theory, Marketing Public Relations theory, Digital Amnesia theory and Consumer Behavior theory. The research shows that Generation Z experiences digital amnesia the most when they see Story Ads, and the least when they see Reels Ads. This is supported by the data showing that Generation Z is categorized as having high levels in all four indicators (remember without looking up, emotional impact of losing data, behavior related to internet searches, and install IT security on devices).
Communication Accommodation Strategy Among Members of the OMORI Online Community: A Case Study on the Use of Semantic Shifted Slang by Generation Z Yovan Immanuel; Jandy Edipson Luik; Lady Joanne Tjahyana
Scriptura Vol. 15 No. 1 (2025): JULY 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.1.95-106

Abstract

Communication accommodation is a process that is undergone by all new members of a community. The rapid growth of online communities among Generation Z has fostered the emergence of unique linguistic practices, including semantic-shifted slang, which can present challenges for new members to adapt and integrate. This study examines how communication accommodation strategies are employed by members of the OMORI virtual community on Discord, focusing on the use of semantic-shifted slang as a tool for group adaptation. The OMORI community serves as a platform for the players to meet and discuss with other OMORI players. This study attempts to research the OMORI virtual community in Discord, where the group members also often have other smaller groups which help them in their communication accommodation process. Employing a case study qualitative approach through semi-structured interviews, findings reveal that convergence—through observation, imitation, and gradual adoption of slang—is the dominant strategy, with small groups serving as safe spaces for experimentation and learning. Divergence also occurs when slang conflicts with personal identity or self-image. This research contributes to the field of communication studies by deepening the understanding of Communication Accommodation Theory in virtual, interest-based communities, highlighting how slang functions as both a symbolic and practical tool for fostering cohesion, negotiating identity, and strengthening group membership in online spaces.
Co-Authors Felicia Goenawan Jandy Edipson Luik Jeanne Prasetyo Reggina Putro Yovan Immanuel