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All Journal Primanomics : Jurnal Ekonomi & Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Aries Budiman
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Education

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Analisis Pengaruh Harga Terhadap Keputusan Pembelian Pada Cofeeshop Café In Karawang Aries Budiman; Nelly Martini
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6 No 2 (2022): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v6i2.5354

Abstract

This study aims to determine and analyze the effect of price on purchases at coffeeshop cafe.in Karawang. This research method uses descriptive and verification with a quantitative approach. The sample used in this study was 140 respondents. The validity of the data in this study consisted of validity, reliability and classical assumption tests consisting of normality tests. The data analysis used in this research is Simple Regression Analysis. The results of this study are Price and Purchase Decisions have a correlation of 0.89 which means there is a very strong relationship. Price also affects purchasing decisions at the Café.in Karawang cofeeshop where the price variable gives an indication of 89% influencing purchasing decisions and the remaining 11% is influenced by other factors that are not examined
The Influence of Online Customer Reviews and Online Customer Ratings on Purchasing Decisions Product electronics in the Shopee marketplace for the Karawang Regency Community Aries Budiman; Nelly Martini
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 2 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i2.1823

Abstract

This research aims/objectives of this research are to find out, analyze, explain online customer reviews about selling electronic products in the shoppee marketplace, online customer ratings about selling electronic products in the shoppee marketplace, purchasing decisions of electronic products in the shoppee marketplace, the relationship between online customer reviews with online customer ratings on selling electronic products in the shoppee marketplace, the effect of partial online customer reviews on purchasing decisions of electronic products in the shopee marketplace, the effect of stimulants between online customer reviews and online customer ratings on buying electronic product decisions in the shoppee marketplace. This research was conducted using quantitative methods with descriptive and verification approaches and sampling using the Malhotra sampling technique which resulted in a sample of 115 respondents. The analysis technique used is the Likert scale analysis technique and path analysis with the help of the sequential interval method (MSI), Microsoft Office, and SPSS version 26. 0. Based on the results of the analysis that has been carried out, this research proves that. The correlation coefficient between the variables Online Customer Review and Online Customer Rating obtained a value of 0.661 which means that it is quite strong, positive and significant between online customer reviews and online customer ratings. the partial effect of online customer reviews on purchasing decisions has a value of 27.8%. The effect of online customer ratings on purchasing decisions has a value of 42.0%. The simultaneous effect of online customer review and online customer rating is 69.8% while the remaining 30.2% is another variable not examined.
Co-Authors Nelly Martini