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All Journal Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
Sarah Paskalia Afridianayu Fiestasari
Institut Asia Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH TOTAL QUALITY MANAGEMENT, KUALITAS PELAYANAN, DAN HARGA PRODUK TERHADAP KEPUASAN PELANGGAN PROGRAM GURU MERDEKA BELAJAR DI PLATFORM SEKOLAH.MU Sarah Paskalia Afridianayu Fiestasari
Jurnal Ekonomi Manajemen dan Bisnis Vol 2 No 2 (2021): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.246 KB) | DOI: 10.32815/jubis.v2i2.911

Abstract

This study aims to analyze the effect of Total Quality Management, customer’s satisfaction, and the product prices on customer’s satisfaction for the Guru Merdeka Belajar program on Sekolah.mu platform. The method used is a quantitative method with statistical analysis technique using Multiple Linier Regression, correlation, determination, and hypothesis testing, the result show that Total Quality Management has a positive effect on customer’s satisfaction, product prices have a positive effect on customer’s satisfaction.
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