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All Journal Jurnal Sains Sosio Humaniora
Abid Muhtarom
Master of Management Study Program, Lamongan Islamic University
Arts Humanities Education Social Sciences

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Analysis Of Consumer Satisfaction Medited Purchase Decisions at Counter Veve Acesoris In Baureno Bojonegoro Abid Muhtarom; Yenni Vera Fibrianti; Sabilar Rosyad; Miftakul Fatoni
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.20166

Abstract

Counter accessories Veve Baureno Bojonegoro PLS research. This research is quantitative descriptive. This study involved 150 veve accessories Baureno customers during the last 3 months. Sem with smart pls 3.3.7 is used to analyze. Outside, inside, mediation, and Hypothesis testing were used. According to the research, price influences purchasing decisions positively but not significantly. Service quality has little influence on purchasing decisions. Impulse buying affects purchasing decisions positively. Mount's Word positively influences Purchase Decisions(Chuang and Oliva, 2018). Price affects customer satisfaction positively. Service quality increases customer satisfaction. Impulse buying increases customer satisfaction. Mountain consumer satisfaction increases. Satisfaction positively affects purchasing decisions.
Co-Authors Miftakul Fatoni Sabilar Rosyad Yenni Vera Fibrianti