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All Journal Jurnal Bisnis International conference on Information Technology and Business (ICITB) Prosiding Seminar Nasional Darmajaya
Zuriana -, Zuriana
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Computer Science & IT Economics, Econometrics & Finance Education

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Peranan Biaya Advertising dan Biaya Sales Promotion dalam Meningkatkan Nilai Penjualan pada PT. Gunung Agung di Bandar Lampung -, Zuriana
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

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Abstract

CV Gunung Agung established since 1990 is a company which is a branch of PT. Great Mountain Center. As a branch company, product and price has been arranged so that the uniformity of the product and the price is no different in different regions. During the establishment of this company until this year the company has not been able to achieve the sales target has been set from the center. While promotional activities in the form of advertising and sales promotion to achieve the sales target continues to be maximized.Thus, the problem is how the role of the cost of advertising and sales promotion expenses to the value it sold PT. Gunung Agung Lampung branch.The hypothesis is the cost of advertising and sales promotion costs greatly affect the sales of the Supreme PT.Gunung Lampung branch.Setelh testing, it turns out variabeladvertising effect on sales. Figures advertising costs variable coefficient β1 = 14.9830 indicates that every increment of Rp. 1 (the rupiah) would add to the cost of advertising sales of Rp. 14.9830. Variable coefficient value of sales promotion costs would lead to increase in the sales value of Rp. 7.1766.In terms of the contribution of each variable is seen that the administrative costs contributed terhadapnilai greater sales when compared to the cost of sales promotion. But in terms of the relationship between variables is seen that the variable cost of sales promotion more closely (94.56%) when compared with the cost of advertising (90.61%).While in terms of contribution to sales variable, together the two variables provide a contribution of 90.37% while the rest of 9.67 was obtained from other variables, such as personal selling or other marketing variables.Keywords: Variable, Advertising, Sales Promotion, Sales
THE EFFECT OF SPECIAL PRICE GIVING ON THE LAMPUNG POST DAILY NEWSPAPER ON COLLEGE STUDENTS BUYING INTEREST IN BANDAR LAMPUNG (A Study Case at students of IBI Darmajaya) -, Zuriana
Prosiding International conference on Information Technology and Business (ICITB) 2015: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 1
Publisher : Prosiding International conference on Information Technology and Business (ICITB)

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The effort of marketing strategies are meant tomaintain the compnay life, so it is necessary todetermine the right marketing strategies in order thatthe market segment of the Lampung Post dailynewspaper (SKH Lampung Post) can be maintainedor increased. The Lampung Post needs to determinethe right marketing strategies to maintain the marketsegment.The formulation of the problem in the research iswhether the special price on the Lampung Post has aneffect on the buying interest of the students of IBIDarmajaya Bandar Lampung. The research is aimedat measuring how much the special price on theLampung Post affect the buying interest of thestudents of IBI Darmajaya Bandar Lampung. Themethod used in the research is descriptive and thetype of the research is associative. The population isall students of IBI Darmajaya as 2167 students, thenthe sample is taken as 96 respondents.The result of regression equation obtained isY=0,218+1,380X which means that special pricevariable (X) has a positive effect on the buyinginterest with regression coefficient as 1.380 meaningthat if the special price variable increase 1, so thebuying interest will increase as 1.380. there is apositive and significant effect of special price on theLampung Post (X) on buying interest of the studentsod IBI Darmajaya because tcount > ttable ((7,998)>t table(1,662) nilai sig 0,000 < 0,05.KEY WORDS : Price strategy, buying interest
INSENTIF PROGRAM MAHASISWA WIRAUSAHA TERHADAP ETIKA BISNIS MAHASISWA DI BANDAR LAMPUNG Winata, Andri; Lilyana, Besti; -, Zuriana
Prosiding Seminar Nasional Darmajaya Vol 1 (2017): SEMNAS IIB DARMAJAYA
Publisher : Prosiding Seminar Nasional Darmajaya

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Tujuan penelitian ini adalah untuk mengetahui apakah insentif Program Mahasiswa Wirausaha (PMW) berpengaruh terhadap etika bisnis usaha mahasiswa di Bandar Lampung. Manfaat penelitian ini bagi pihak – pihak yang terkait dapat memberikan informasi bagi kampus apakah insentif Program Mahasiswa Wirausaha (PMW) berpengaruh terhadap etika bisnis usaha mahasisw. Penelitian ini memberikan pandangan pentingnya menerapkan etika dalam berbisnis. Metode penelitian yang digunakan dalam penelitian ini adalah metode asosiatif yang bertujuan untuk mempelajari hubungan antara variabel-variabel penelitian. Data yang digunakan adalah data sekunder dan primer. Berdasarkan hasil Uji Hipotesis insentif Program Mahasiswa Wirausaha (PMW) tidak berpengaruh terhadap Eika Bisnis mahasiswa di Bandar Lampung.Kata Kunci : Insentif, PMW, Etika Bisnis
Co-Authors Besti Lilyana, Besti Winata, Andri