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All Journal Madani : Indonesian Journal of Civil Society
Jam’iyyatul Munawwaroh
Universitas Nurul Jadid Paiton
Humanities

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Pengembangan Strategi Penjualan Hasil Pengolahan Kapuk Di Desa Sumurdalam Melalui Pemasaran Online Moh. Ainol Yaqin; Jam’iyyatul Munawwaroh; Diana Khotibi
Madani : Indonesian Journal of Civil Society Vol. 2 No. 1 (2020): Madani, Februari 2020
Publisher : Politeknik Negeri Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35970/madani.v2i1.60

Abstract

Sumurdalam Village is a village located in Besuk Subdistrict, Probolinggo Regency. The village of Sumurdalam is well-known as a mattress producing village which is a home industry. Villagers of Sumurdalam market their production of mattresses, pillows and bolsters with three marketing techniques, namely: Supplying manufactured goods to areas that have become their regular customers (for example: maron, drainage, shallow, etc.) markets, peddling around, and receiving orders from customers. Technology is developing rapidly and widely. One proof of the development of technology is the creation of online-based sales applications. Kapok entrepreneurs in the village of Sumurdalam have not applied this sales strategy. So, by utilizing existing technology, we are collaborating with partners in the Sumurdalam Village to introduce sales of cotton based products online. The online store application that we apply, namely Shopee, Bukalapak, and Tokopedia.
Co-Authors Diana Khotibi Yaqin, Moh. Ainol