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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Dini Yani
Universitas Buana Perjuangan Karawang, Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis SWOT Strategi Peningkatan Pelayanan Transportasi PT Kereta Api Indonesia (Persero) Daeana Irawati; Dexi Triadinda; Dini Yani
Journal of Business and Economics Research (JBE) Vol 3 No 3 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i3.1855

Abstract

The purpose of this study is to determine the service improvement strategy that can be applied by PT Kereta Api Indonesia (Persero) DAOP 2 Bandung. Service is an important point in especially business in the service sector, and in service research the problems that occur are improvement strategies. By using SWOT analysis, interview data was processed using the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) Matrix. To describe the factors of strength and weakness using IFE while opportunities and threats using EFE. From the results of Strength and Opportunities (SO) of 4.56, Strength and Threats (ST) of 3.65, Weaknesses and Opportunities (WO) of 4.29, Weaknesses and Threats of 3.38. The combination of the highest alternative strategy and being in quadrant I, namely SO, is expected to have strength and can implement opportunities to improve existing services for better services in the future.
Penerapan Pemasaran Digital Sebagai Upaya Meningkatkan Pendapatan Pada UMKM Saung Tutut Tegalsawah di Kota Karawang Indra Kusnadi; Netti Nurlenawati; Dini Yani
Journal of Business and Economics Research (JBE) Vol 3 No 3 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i3.1929

Abstract

Research on UMKM in Tegalsawah Karawang aims to find out how effective the impact is on the application of digital marketing that has been carried out by these UMKM, with processed snails that have been innovated. This research is qualitative research using a descriptive method. In conducting this research, researchers conducted direct observations and interviews with business owners. In these observations, researchers have direct information when observing social media accounts that are run and conducting in-depth interviews with the owner to conduct research. The results of interviews and this research show the positive impact of the application of digital marketing that utilizes social media, which provides an increase in income for UMKM in Saung Tutut Tegalsawah Karawang.
Co-Authors Daeana Irawati Dexi Triadinda Indra Kusnadi Netti Nurlenawati