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All Journal ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES
Riswan Hidayat
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Economics, Econometrics & Finance

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Strategi Pemulihan Sektor Pariwisata Pada Era Adaptasi Kebiasaan Baru (New Normal) di Kalimantan Selatan Riswan Hidayat; Noor Rahmini
Ecoplan Vol 5 No 2 (2022)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v5i2.538

Abstract

This study aims to determine the state of Kalsel tourism during covid-19 and the strategic plan of the Kalsel Tourism Office in recovering the tourism industry, identify the driving and inhibiting factors in the tourism recovery process, and determine the right strategy for recovery. Researchers used descriptive methods and swot analysis using eight respondents. The results of the study show that covid-19 has an impact on the tourism sector, but in the first quarter of 2020, there was a teacher haul event attended by millions of people, and the realization of visits reached 100%. The tourism Office carries out several strategies by promoting tourism, conducting events with health protocols, and providing support to destinations, industries, and tourism actors. In addition, the CHSE program is also implemented. The strategy obtained from identifying the driving and inhibiting factors is to maximize your funds for health protocols and conduct events with standardized health protocols.
Co-Authors Noor Rahmini