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All Journal Jurnal Akuntansi dan Bisnis Krisnadwipayana
Yolanda Liviana
Universitas Krisnadwipayana
Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMENGARUHI MINAT GENERASI MILENIAL MEMILIH BERINVESTASI PADA PLATFORM DIGITAL Munawaroh, Munawaroh; Yolanda Liviana
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 9, No 2 (2022): Jurnal Akuntansi dan Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v9i2.695

Abstract

This study’s purpose was to analyze the influence of financial literacy, personal interests, and digital investment application services on the Millennial's investment interest in the Bibit Application, a Mutual Fund Investment platform for beginners. Using 100 samples and multiple linear regression analysis shows that partially, both personal interests and digital investment sevices have significant impact on the Millennial's interest in investing on this digital platform. Furthermore, all variables simultaneously also have a significant effect.
Co-Authors Munawaroh, Munawaroh SE., Ak., MM., CA., CSRS.