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Mila Asmawiani Okta
STIE - PMCI
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Influence of Marketing Information Systems and Product Difference on Consumer Purchase Decisions PT Kemasindo Fast Mila Asmawiani Okta; Chon Cho Reynols Manday
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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PT Kemasindo Cepat  Medan is: one of the main distribution companies for Honda cars that markets Honda cars only for the North Sumatra and Nanggroe Aceh Darussalam regions. Problems at PT Kemasindo Cepat  is in marketing products through sales opening channels available at several centers or through reference channels from one party to another, for this proves that the company is in developing a marketing information system within a limited company. The purpose of this study was to determine and analyze the effect of Marketing Information Systems and Product Differentiation on Consumer Purchase Decisions of PT. Deli Kencana Palace, Medan. The method used in this research is a survey approach, this type of research is descriptive quantitative. The number of population and samples in this study were 38 people. The sampling technique used was saturated sampling technique. Methods of collecting data were interviews, documentation studies, questionnaires and literature studies. Variables were measured using a Likert scale. The data analysis model used to answer the hypothesis is multiple linear regression analysis. The results showed that simultaneously there was a positive and significant influence between the variables of Marketing Information System and Product Differentiation on Consumer Purchase Decisions of PT. Deli Kencana Palace, Medan. Partially there is a positive and significant influence between the variables of Marketing Information System and Product Differentiation on Consumer Purchase Decisions of PT. Deli Kencana Palace, Medan.
The Influence of Work Motivation and Loyalty on Employees Work Ethic PT. United Rope Medan Rahmat Hidayat; Mila Asmawiani Okta
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Work ethic is important as the totality of the employee's personality and the way employees express, perceive, believe and give meaning to something that encourages them to act in achieving optimal work results. Motivation is a set of forces that come from within and from outside a person who encourages him to work better and is willing to spend a higher level of effort to achieve the direction and goals that the company wants to achieve. Loyalty is the nature of an employee who is willing to participate in achieving company goals with all his abilities, skills, thoughts and time and keeps company secrets and does not take actions that harm the company as long as the employee is still active in the company. Regression analysis used in this study is multiple linear regression. The sampling technique used is a saturated sample of 73 employees. The scale used is a Likert scale. Simultaneously there is a significant influence between the variables of motivation and work loyalty on the work ethic of employees of PT. United Rope. While partially found the motivation variable has a significant effect on the work ethic of employees of PT. United Rope. Partially, it was found that the work loyalty variable had a significant effect on the work ethic of the employees of PT. United Rope.
Co-Authors Chon Cho Reynols Manday Rahmat Hidayat