Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL PUSTAKA KOMUNIKASI
Jessica Elisabeth Kakiay
LSPR Jakarta
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PEMBERDAYAAN PEREMPUAN DALAM IKLAN NIKE WOMEN VERSI ‘WHAT WILL THEY SAY ABOUT YOU? Kaniza Wibisono Sarwoko; Syafarina Tiyani Rianto; Jessica Elisabeth Kakiay
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2109

Abstract

This Nike ad ‘What will they say about you?’ version, focus on female athletes who wear hijab so that they can carry out sports activities comfortably and do not need to think about the opinions of those around them who think that women wearing hijab are inappropriate to be athletes or do activities that are considered too masculine. This study aims to find and understand the meaning of the Nike ad ‘What will they say about you?’ version, through Roland Barthes's theory of Semiotics. This research used the qualitative interpretative method. The results of the study indicate that in the advertisement there are signs that have meaning directly or indirectly for the audience. Nike wants to show motivation and enthusiasm to all women, especially athletes who wear the hijab or to keep doing the sports they want without having to fear being judged by their social environment. With the tagline used in this advertising campaign, namely "Believe in More", Nike would like to say that, not all views, responses, or opinions against athletes are all bad and negative.
Co-Authors Kaniza Wibisono Sarwoko Syafarina Tiyani Rianto