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All Journal Jurnal Akuntansi Kompetif RESLAJ: Religion Education Social Laa Roiba Journal
Dojeng Meisi Koo
Universitas Esa Unggul
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGENDALIAN PERSEDIAAN WARUNG MAKAN SUNDA CHICKEN BERDASARKAN METODE ECONOMIC ORDER QUANTITY Dojeng Meisi Koo; Rino Kurnia Afandi; Agus Munandar
Jurnal Akuntansi Kompetif Vol 5 No 3 (2022)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/akuntansikompetif.v5i3.992

Abstract

Hasil penelitian ini bertujuan untuk membantu menganalisis manajemen persediaan pada warung makan Ayam Sunda. Selama penelitian, metode kualitatif diterapkan dengan melakukan wawancara langsung dengan pemilik warung makan Ayam Sunda untuk mendapatkan data yang digunakan dalam perhitungan persediaan. Berdasarkan wawancara, pemilik warung makan tersebut mengaku belum pernah melakukan pengelolaan persediaan. Oleh karena itu, penelitian ini mencoba menghitung biaya pemesanan dan biaya penyimpanan untuk warung makan Ayam Sunda menggunakan metode EOQ, agar dapat membantu pemilik dalam mengelola persediaannya. Hasil penelitian menunjukkan bahwa metode EOQ dapat membantu warung makan Ayam Sunda dalam meminimalkan biaya pemesanan persediaan. Metode EOQ juga membantu pemilik mengetahui jumlah dan frekuensi pemesanan yang optimal. Hal ini dibuktikan setelah dilakukan perhitungan, terdapat perbedaan biaya pemesanan yang signifikan.
Pengaruh Rebranding Terhadap Brand Image Serta Kepuasan dan Loyalitas Pelanggan Dojeng Meisi Koo; Desy Prastyani
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.3166

Abstract

Since the end of the BreadTalk name license period in Indonesia, the franchisor decided to rebrand and change the BreadTalk name to Mako Cake and Bakery. This step was taken to maintain their market share. This is certainly quite risky because it can affect customer satisfaction and loyalty for the formation of a new brand image. Therefore, this study was conducted to see the effect of rebranding on brand image and customer satisfaction and loyalty at Mako. The population in this study consisted of BreadTalk customers in the Tangerang area. While the research sample was taken using purposive sampling technique with a total of 125 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results showed that rebranding has a positive effect on customer satisfaction, customer loyalty, and brand image. Then, brand image has a positive effect on customer satisfaction and loyalty. Finally, customer satisfaction has a positive effect on customer loyalty. After conducting the research, the authors suggest expanding the population to other major cities, in order to represent more BreadTalk customers in Indonesia for the rebranding that has been carried out. In addition, it can also add other supporting variables, such as service quality, product quality, product price, purchasing decisions, or other relevant variables as a research novelty. Keywords: rebranding, brand image, customer satisfaction, customer loyalty.
Co-Authors Desy Prastyani Munandar, Agus Rino Kurnia Afandi