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All Journal Al-Kharaj: Journal of Islamic Economic and Business Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Paradoks : Jurnal Ilmu Ekonomi
Lilik Wahyudi
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method Putri Alfia Julia Lingga; Zunan Setiawan; Lilik Wahyudi; Agus Siswanto; Aftoni Sutanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6366

Abstract

This study intends to investigate the exogenous effects of experiential attitudes, instrumental attitudes, injunctive norms, descriptive norms, and self-perception control on environmentally conscious buying intentions. In addition, this study examines the elements that influence purchasing behavior by analyzing knowledge, behavioral meaning, environmental restrictions, and habits. The model adopted by the researcher measures environmentally conscious customer behavior. Using a partial least squares structural equation modeling (PLS-SEM) technique, random data from 517 respondents was obtained to test the hypothesis. According to PLS results, all independent variables influence green purchasing intentions and green consumer behavior. There are research results that imply generalizations, despite the fact that the survey was conducted in multiple cities in Indonesia that may not be representative of the entire country. The outcomes of research can assist marketers in comprehending environmentally conscious consumer behavior and developing appropriate plans and techniques to meet the demands of modern marketing strategies. This research assessed environmentally conscious purchasing practices in Indonesia. Based on empirical evidence, the study's validity in judging environmentally friendly behavior, particularly in Indonesia's major cities, is a fast-rising economy that is favorable for investment. Even though there has been a lot of research on green purchasing, the habits and importance of being green or friendly environmentally haven't been taken into account when measuring green purchasing.
The Effect of Social Support and Visual Content of Food Vloggers in Influencing Consumer Trust and Attitudes towards Purchase Intention through Social Media Sari, Delia Tridayana; Lilik Wahyudi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1126

Abstract

This study aims to examine the effect of information support, emotional support, and influencer credibility on consumer trust and consumer attitudes. In addition, it also examines the effect of consumer trust and attitudes on consumer purchase intentions. In the digital age, social media such as Facebook, YouTube, Instagram, Twitter, and TikTok greatly influence consumer purchasing decisions. In Indonesia, there are 63 million internet users, many of whom use social media. Visual content from food vloggers builds trust, and social support increases consumer purchase intention. Influencer credibility and positive interactions are also important in purchasing decisions. This research design uses a cross-sectional approach and quantitative methods. The study aims to analyze the relationship of information support, emotional support, and influencer credibility on consumer purchase intention in Indonesia. Data obtained from surveys on social media. The results of hypothesis testing show that Attitude affects Purchase Intention with a t-test value of 5. 0001. Emotional Support also affects Attitude and Trust, with a t-test of 6. 0528 and 5. 0752 respectively. Informational Support affects Attitude and Trust with t-test values of 5. 1194 and 3. 8635. Influencer Credibility has a significant effect on Attitude and Trust, with t-tests of 6. 2586 and 5. 3135 respectively. Finally, Trust affects Purchase Intention with a t-test value of 5. 7274. All hypotheses are accepted.
Environmental Awareness as a Mediator: Understanding the Relationship Between Community Attachment and Green Consumption in Lembah Harau Nature Park Eksa, Heksa Putera; Lilik Wahyudi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9063

Abstract

This research comprehensively examines the mediating role of environmental awareness in the relationship between the three dimensions of community attachment (affective attachment, place dependence, and place identity) and green consumption behavior within the vulnerable ecosystem of Lembah Harau Nature Park, West Sumatera. Amid escalating global environmental concerns, fostering sustainable consumption is imperative in natural destinations. Employing a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a robust sample of 262 respondents (comprising tourists and local residents), this study unveils critical insights into the underlying psychological mechanisms. The results indicate that affective attachment and place dependence significantly and positively influence environmental awareness. Crucially, environmental awareness subsequently serves as the sole, potent full mediator, confirming its pivotal role as the primary catalyst for responsible consumption. Specifically, emotional and functional bonds to Lembah Harau translate into green consumption behavior exclusively through heightened environmental awareness. Conversely, place identity surprisingly demonstrated no significant effect on either environmental awareness or green consumption in this context. These findings underscore that while emotional and functional attachments form a necessary foundation, cognitive environmental awareness is the central mechanism that drives sustainable behavior. Practical implications for destination managers and policymakers highlight the necessity of prioritizing effective, targeted environmental awareness strategies to actively promote sustainable tourism practices in Lembah Harau, extending beyond the mere cultivation of passive place attachment.
Fostering Customer Happiness: The Strategic Role of E-WOM, Social Media Influencers, E-Marketing, Trust, and Intention to Purchase in TikTok Ferdy, Ferdy Rusyanda; Lilik Wahyudi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9067

Abstract

This study investigates the strategic roles of Electronic Word of Mouth (E-WOM), Social Media Influencers, E-Marketing, Trust, and Intention to Purchase in fostering Customer Happiness within the TikTok Live Shopping platform in Indonesia. Employing a quantitative approach, a survey was administered to 324 active TikTok Live Shopping users, and the collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that E-Marketing significantly influences Customer Happiness (T-Test = 4.9586), Intention to Purchase (T-Test = 6.1344), and Trust (T-Test = 9.8557). Interestingly, E-WOM and Social Media Influencers do not directly impact Customer Happiness. However, E-WOM significantly affects Trust (T-Test = 3.5470), while Social Media Influencers significantly influence Intention to Purchase (T-Test = 6.8632). Furthermore, Intention to Purchase is proven to positively and significantly enhance Customer Happiness (T-Test = 4.6848), and Trust emerges as a very strong predictor of Customer Happiness (T-Test = 8.3383). These findings suggest that within TikTok Live Shopping, E-Marketing, Trust, and Intention to Purchase are the primary drivers of customer happiness, with E-WOM and Social Media Influencers playing crucial roles in building trust and stimulating purchase intentions, which ultimately lead to happiness. This research contributes to digital marketing literature by providing an in-depth understanding of consumer behavior dynamics in interactive e-commerce platforms.
Co-Authors Aftoni Sutanto Agus Siswanto Eksa, Heksa Putera Ferdy, Ferdy Rusyanda Putri Alfia Julia Lingga Sari, Delia Tridayana Zunan Setiawan