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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Paradoks : Jurnal Ilmu Ekonomi
Lilik Wahyudi
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Influence of the Relationship between Purchase Intentions and Tourism Behavior of Environmentally Friendly Products in Indonesia Using the PLS SEM Method Putri Alfia Julia Lingga; Zunan Setiawan; Lilik Wahyudi; Agus Siswanto; Aftoni Sutanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6366

Abstract

This study intends to investigate the exogenous effects of experiential attitudes, instrumental attitudes, injunctive norms, descriptive norms, and self-perception control on environmentally conscious buying intentions. In addition, this study examines the elements that influence purchasing behavior by analyzing knowledge, behavioral meaning, environmental restrictions, and habits. The model adopted by the researcher measures environmentally conscious customer behavior. Using a partial least squares structural equation modeling (PLS-SEM) technique, random data from 517 respondents was obtained to test the hypothesis. According to PLS results, all independent variables influence green purchasing intentions and green consumer behavior. There are research results that imply generalizations, despite the fact that the survey was conducted in multiple cities in Indonesia that may not be representative of the entire country. The outcomes of research can assist marketers in comprehending environmentally conscious consumer behavior and developing appropriate plans and techniques to meet the demands of modern marketing strategies. This research assessed environmentally conscious purchasing practices in Indonesia. Based on empirical evidence, the study's validity in judging environmentally friendly behavior, particularly in Indonesia's major cities, is a fast-rising economy that is favorable for investment. Even though there has been a lot of research on green purchasing, the habits and importance of being green or friendly environmentally haven't been taken into account when measuring green purchasing.
The Effect of Social Support and Visual Content of Food Vloggers in Influencing Consumer Trust and Attitudes towards Purchase Intention through Social Media Sari, Delia Tridayana; Lilik Wahyudi
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1126

Abstract

This study aims to examine the effect of information support, emotional support, and influencer credibility on consumer trust and consumer attitudes. In addition, it also examines the effect of consumer trust and attitudes on consumer purchase intentions. In the digital age, social media such as Facebook, YouTube, Instagram, Twitter, and TikTok greatly influence consumer purchasing decisions. In Indonesia, there are 63 million internet users, many of whom use social media. Visual content from food vloggers builds trust, and social support increases consumer purchase intention. Influencer credibility and positive interactions are also important in purchasing decisions. This research design uses a cross-sectional approach and quantitative methods. The study aims to analyze the relationship of information support, emotional support, and influencer credibility on consumer purchase intention in Indonesia. Data obtained from surveys on social media. The results of hypothesis testing show that Attitude affects Purchase Intention with a t-test value of 5. 0001. Emotional Support also affects Attitude and Trust, with a t-test of 6. 0528 and 5. 0752 respectively. Informational Support affects Attitude and Trust with t-test values of 5. 1194 and 3. 8635. Influencer Credibility has a significant effect on Attitude and Trust, with t-tests of 6. 2586 and 5. 3135 respectively. Finally, Trust affects Purchase Intention with a t-test value of 5. 7274. All hypotheses are accepted.
Co-Authors Aftoni Sutanto Agus Siswanto Putri Alfia Julia Lingga Sari, Delia Tridayana Zunan Setiawan