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p-Index From 2021 - 2026
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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Rudi Yacuub
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Mediation Role of Satisfaction in the Influence of Experiential Marketing on Word of Mouth on Sharia Bank Customers Rudi Yacuub; M. Iqbal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6785

Abstract

This study aims to determine how the mediating role of satisfaction in the influence of experiential marketing on word of mouth on Islamic bank customers. This study uses a quantitative method with a questionnaire as a research instrument. The population in this study were 130 customers of BSI KC Palembang Demang using the accidental sampling method. The results show that experiential marketing has a positive impact on satisfaction, satisfaction has a positive impact on word of mouth, and experiential marketing has a positive impact on word of mouth, and satisfaction successfully mediates experiential marketing on word of mouth.
Co-Authors M. Iqbal