Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Indiera Lievea Dewi
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Drivers and Outcomes of Brand Engagement in Self Concept on Luxury Bag Brand Indiera Lievea Dewi; Sri Vandayuli Riorini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6593

Abstract

The purpose of this study is to analyze the effect drivers and outcomes of brand engagement in self-concept on luxury bag brands. The primary data collection method used is the questionnaire method with purposive sampling and non-probability sampling techniques to 120 respondents who have luxury branded bags. Data were analyzed using Covariance-Based Structural Equation Modeling (SEM). The results of this study indicate that Social Media Marketing Social media marketing activities positively affect BESC (Brand engagement in self-concept).
Co-Authors Sri Vandayuli Riorini