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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Media Publikasi Promosi Kesehatan Indonesia (MPPKI)
Oka Wilsen Joung
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Religion Arts Humanities Economics, Econometrics & Finance Public Health Social Sciences

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The Influence of Implementation of Total Quality Management, Competence of Medical Personnel, Work Culture and Digital Transformation on Organizational Performance through Competitive Advantage as Moderating Variables at Santo Antonio Hospital Tiara Innotata; Puput oktamianti; Oka Wilsen Joung
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7175

Abstract

The purpose of this research is the effect of the implementation of total quality management, the competence of medical personnel, and digital transformation on organizational performance with competitive advantage moderation. Total quality management has a significant negative effect on competitive advantage. The competence of medical personnel has a significant positive effect on organizational performance. The competence of medical personnel has a significant positive effect on competitive advantage. Digital transformation has a significant positive effect on competitive advantage. Work culture has a significant positive effect on organizational performance. Work culture has a significant positive effect on competitive advantage. Competitive advantage has a significant positive effect on organizational performance. Total quality management mediated by competitive advantage significantly positively affects organizational performance. The competence of medical personnel mediated by competitive advantage significantly positively affects organizational performance. Digital transformation mediated by competitive advantage significantly positively affects organizational performance. Competitive advantage can mediate work culture's relationship to organizational performance. Hospitals need to improve TQM to improve service quality and compete well.  
Efektivitas Efektivitas Strategi Segmenting, Targeting, Positioning terhadap Pelayanan Kesehatan : Literature Review: The Effectiveness of Segmenting Strategy, Targeting, Positioning on Health Services : Literature Review Oka Wilsen Joung; Wahyu Sulistiadi
Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Vol. 6 No. 6 (2023): June 2023
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/mppki.v6i6.2931

Abstract

Latar belakang: Di era globalisasi, rumah sakit dituntut selalu berinovasi serta mampu mempertahankan pelanggan serta melakukan penyesuaian terhadap perubahan pasar. Hal ini dapat dilakukan dengan melakukan strategi promosi, diantaranya melalui segmenting, targeting, dan positioning. Tujuan: Untuk membahas bagaimana strategi segmenting, targeting, dan positioning diterapkan sebagai salah satu strategi pemasaran rumah sakit. Metode: Studi literature review dengan jurnal penelitian yang sudah dipublikasikan di rentang waktu 5 tahun terakhir. Hasil: Rumah sakit telah melakukan strategi pemasaran berupa Segmenting, Targeting, dan Positioning. Ketiga hal tersebut menjadi cara yang tepat dalam memperbaiki pelayanan kesehatan berdasarkan apa yang dibutuhkan pasien Kesimpulan: perlu melakukan penguatan strategi promosi khususnya segmenting, targeting, dan positioning untuk meningkatkan kualitas layanan, meninggalkan kesan yang baik, dan memperoleh profit.
Co-Authors Puput Oktamianti Tiara Innotata Wahyu Sulistiadi