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All Journal PROJECT (Professional Journal of English Education) Innovative: Journal Of Social Science Research
Ahmad Zaelani
Universitas Singaperbangsa Karawang
Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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CEFR VOCABULARY LEVEL FOUND IN GENSHIN IMPACT’S TEYVAT CHAPTER STORYLINE PREVIEW: TRAVAIL Ahmad Zaelani; Ine` Rahayu Purnamaningsih
PROJECT (Professional Journal of English Education) Vol 5, No 5 (2022): VOLUME 5 NUMBER 5, SEPTEMBER 2022
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/project.v5i5.p1061-1066

Abstract

Experts confirmed that vocabulary help learners acquire the four main language skill. Despite its critical role in learning a language, vocabulary is often underestimated and this resulted in confusion among learners about what vocabulary is suitable for their levels. Addressing this, CEFR was established and made the CEFR level vocabulary which are A1, A2, B1, B2, C1, and C2. This article aims to know what vocabulary level is used in the very first of Genshin Impact’s trailer which has 16 million views, hence it will reveal what sort of CEFR vocabulary level needs to fully understand the context given in the trailer. Descriptive research was used and using the EVP (English Vocabulary Profile) as a tool to identify the vocabulary levels. The authors first convert words from spoken form to written form and then analyze them with EVP. A total of 449 of 492 words was found with all levels of CEFR vocabulary levels. While the most frequent is A1 (53%) and the least frequent C1 (3%) appeared. It is important to notice that C2 (5%) also appeared. Thus, it implies that viewers have at least a grasp of the C2 CEFR vocabulary level to fully understand the trailer. Keywords:  Vocabulary, CEFR Level, Genshin Impact, Game Trailer 
Pengaruh Harga, Promosi Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Aplikasi Lazada Indonesia Ahmad Zaelani; Salim Siregar; Bram Indra; Hernina Melinda
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3170

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan brand ambassador pada keputusan pembelian pada aplikasi Lazada Indonesia secara parsial dan juga simultan. Metode pada penelitian ini ialah metode kuantitatif. Data dikumpulkan melalui survei dengan cara mengirimkan kuesioner kepada pengguna aktif Lazada Indonesia. Adapun sampel yang digunakan dalam penelitian yaitu berjumlah 105 responden yang dimana mereka adalah pengguna aktif aplikasi Lazada Indonesia. Variabel bebas dari penelitian yang dilakukan ini ialah Harga (X1), Promosi (X2), Brand Ambassador (X3) dan variabel terikatnya yaitu Keputusan Pembelian (Y). Analisis data dilakukan dengan dengan analisis liniear SPSS. Hasil dari analisis linear berganda diperoleh persamaan yaitu Y = 0.832 + 0.132 X1 + 0.582 X2 + 0.190 X3 + e. Sedangkan hasil penelitian secara uji parsial menunjukan bahwa variable harga tidak memiliki pengaruh terhadap keputusan pembelian pada aplikasi lazada sedangkan variabel promosi dan variabel brand ambassador berpengaruh signifikan terhadap keputusan pembelian. Secara uji simultan variabel harga, promosi dan juga brand ambassador secara bersamaan memiliki pengaruh positif juga signifikan terhadap keputusan pembelian pada aplikasi Lazada Indonesia. Kata Kunci: Harga, Promosi, Brand ambassador, Keputusan Pembelian Abstract This study aims to determine the effect of price, promotions and brand ambassadors on purchasing decisions on the Lazada Indonesia application partially and simultaneously. The method in this study is a quantitative method. Data was collected through a survey by sending questionnaires to active Lazada Indonesia users. The sample used in this research is 105 respondents who are active users of the Lazada Indonesia application. The independent variables from this research are Price (X1), Promotion (X2), Brand Ambassador (X3) and the dependent variable is Purchase Decision (Y). Data analysis was performed using SPSS linear analysis. The results of multiple linear analysis obtained the equation that is Y = 0.832 + 0.132 X1 + 0.582 X2 + 0.190 X3 + e. While the results of the partial test show that the price variable has no influence on purchasing decisions on the Lazada application, while the promotion variable and brand ambassador variable have a significant effect on purchasing decisions. Simultaneously testing the price, promotion and brand ambassador variables simultaneously have a positive and significant influence on purchasing decisions on the Lazada Indonesia application. Keywords: Price, Promotion, Brand ambassador, Purchase Decision
Co-Authors Bram Indra Hernina Melinda Ine` Rahayu Purnamaningsih Salim Siregar