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All Journal ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) EKOBIMA Ekonomi Bisnis dan Manajemen
Ernawati
Politeknik LP3I Kampus Tasikmalaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Pemberian Kredit Terhadap Return on Assets Pada Perbankan Bumn Tahun 2016 – 2020 Nijar Kurnia Romdoni; Ernawati; Muis Wirasujatma
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 8 No 1 (2022): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2022
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how big the influence of lending on return on assets in state-owned banking for the 2016 - 2020 period. The variables in this study are lending (X) and return on assets (Y). The population includes the overall financial statements of state-owned banking and the sample of this study is the financial statements of state-owned banks for the last five years from 2016 - 2020. The data collection techniques used are documentation and literature review. The data analysis technique used in this research is Simple Regression Analysis, f-test, t-test and Coefficient of Determination Test. The results of the study indicate that the provision of credit has a significant positive effect on Return on Assets.
Analisis Keputusan Pembelian Konsumen Flicker Place Cafe Ernawati; Jajang burhanudin; Widya Nurfabillah
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol 9 No 1 (2023): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v9i1.1432

Abstract

Sebagai sebuah proses, keputusan konsumen dalam pembelian berfokus pada pemenuhan kebutuhan dari produk atau layanan yang dipilihnya. Adapun faktor yang mempengaruhi proses tersebut diantaranya harga, kualitas dan tempat. Penelitian ini bertujuan mengetahui keputusan pembelian konsumen pada Flicker Café Palace yang berada di Kota Tasikmalaya. Menggunakan metode deskriptif, penelitian ini berupayan melakukan analisis data-data hasil obeservasi maupun temuan dari lapangan. Dari studi, ditemukan bahwa respon konsumen dalam keputusan pembelian relatif lebih baik yaitu berdasarkan pilihan yang dianggapnya lebih menguntungkannya.
Tinjauan Bauran Pemasaran Sandal Tarumpah pada Toko Iskandar Toha 1946 Tasikmalaya Regina Putri Meisya Kroma; Ernawati; Annisa Desty Puspatriani; Andi Tarlis
Jurnal Ekonomi Bisnis dan Manajemen Vol 2 No 1 (2024): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2024
Publisher : POLITEKNIK LP3I KAMPUS TASIKMALAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v2i1.1966

Abstract

Marketing Mix is the core of a marketing system to influence demand for the products produced. The variables of the marketing mix are usually called the 4Ps, namely Product, Place, Promotion, and Place. By understanding and managing the marketing mix well, a company can increase its chances of achieving success in a competitive market. The aim of this final assignment is to determine the marketing mix used by Toko Iskandar Toha 1946 Tasikmalaya. The research method used is a qualitative method with a descriptive approach, describing the results of observations in the field with data collection methods using interviews, documentation, literature study and direct observation. The results of this research indicate that the marketing mix process for Tarumpah Sandals at the Iskandar Toha 1946 Tasikmalaya Store has been implementedquitewell.Keywords: Marketing, Marketing Mix
Co-Authors Andi Tarlis Annisa Desty Puspatriani Muis Wirasujatma Nijar Kurnia Romdoni Regina Putri Meisya Kroma Widya Nurfabillah