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PENGARUH DISRUPTIVE INNOVATION DAN KUALITAS STRATEGI PEMASARAN TERHADAP KEUNGGULAN BERSAING Bayu Sapta Adi Nugroho; Natoil Natoil
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 2 (2021): Jurnal Capital: Kebijakan Ekonomi, Manajemen dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstract This study aims to examine the effect of disruptive innovation and the quality of marketing strategies and their impact on competitive advantage. The problem in this research is how to increase competitive advantage.In this study, the population used were all 100 online shop sellers in Semarang. Regression analysis was carried out with Statistical Package Social Science (SPSS) software, which was used to analyze the data. The results of the analysis showed that disruptive innovation and the quality of marketing strategies had a significant effect on competitive advantage.These empirical findings indicate that disruptive innovation and the quality of marketing strategies have a significant effect on competitive advantage.
Penerapan Penilaian Prinsip 5C Sebagai Upaya Pencegahan Pembiayaan Bermasalah di Bank Jateng Capem Juwana silvia hendrayanti; Rokhmad Budiyono; Natoil Natoil
JURNAL STIE SEMARANG Vol 15 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i2.632

Abstract

Banks and non-bank financial institutions basically have a very strategic function and play a very important role in a country's economic activities. The existence of banks currently plays a very important role for the welfare of society. This study aims to determine the application of the 5C principle assessment (Character, Capacity, Capital, Collateral, Condition) as an effort to prevent problem financing at Bank Jateng Capem Juwana. The research method used in this research is Multiple Linear Regression Test, Partial Hypothesis Test (t test), Model Feasibility Test, Coefficient of Determination Test. The data used in this research is secondary data with a total of 98 respondents who are the research subjects. Based on the research results, the coefficient of determination is expressed in percentage. R2 values ​​range from 0 < R2 < 1 . In the SPSS output, the coefficient of determination lies in the Summaary Model and is written R Square, which means that the Financing Problem for Bank Jateng Juwana's Micro Service Unit is 83.2% influenced by Character, Capacity, Capital, Collateral, Condition. Bank Jateng, Juwana Micro Service Unit, should further explore the 5C principles in lending so that the quality of debtors is maintained and the prevention of problem financing is maintained. For future researchers, it is better to add other independent variables such as Personality, Prospect, Payment, Profitability, Protection and others to get more detailed and accurate results regarding the prevention of problem financing.Banks and non-bank financial institutions basically have a very strategic function and play a very important role in a country's economic activities. The existence of banks currently plays a very important role for the welfare of society. This study aims to determine the application of the 5C principle assessment (Character, Capacity, Capital, Collateral, Condition) as an effort to prevent problem financing at Bank Jateng Capem Juwana. The research method used in this research is Multiple Linear Regression Test, Partial Hypothesis Test (t test), Model Feasibility Test, Coefficient of Determination Test. The data used in this research is secondary data with a total of 98 respondents who are the research subjects. Based on the research results, the coefficient of determination is expressed in percentage. R2 values ​​range from 0 < R2 < 1 . In the SPSS output, the coefficient of determination lies in the Summaary Model and is written R Square, which means that the Financing Problem for Bank Jateng Juwana's Micro Service Unit is 83.2% influenced by Character, Capacity, Capital, Collateral, Condition. Bank Jateng, Juwana Micro Service Unit, should further explore the 5C principles in lending so that the quality of debtors is maintained and the prevention of problem financing is maintained. For future researchers, it is better to add other independent variables such as Personality, Prospect, Payment, Profitability, Protection and others to get more detailed and accurate results regarding the prevention of problem financing.
Application of Green Innovation and Corporate Social Responsibility to Increase Company Value in Every Firm Life Cycle : Systematic Literature Review Eni Puji Estuti; Natoil Natoil
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 04 (2023): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The attention of management and practitioners is currently directed towards green innovation. Environmental damage that occurs in various countries has made stakeholders, including governments as policy makers, companies and society, pay serious attention. Increasing global concern for the environment has encouraged companies to implement increased pro-environmental practices and activities, so they tend to become more competitive and environmentally friendly. The purpose of this article is to provide green innovation (GI), CSR, company value and company life cycle methods from a comprehensive review, analyzing the article based on a systematic literature review. This study analyzed articles published from the first article, namely 1952, discussing the topic of corporate values and firm life cycles until 2023. This study analyzed articles published from the first article, namely 1952, discussing the topic of corporate values and firm life cycles until 2023. There are 5 top topics explored in this study, namely: corporate social responsibility, environmental innovation, life cycle, value and company growth. But, the discussion raised around the above topics is mostly CSR practices, sustainability, environmental performance in each company's life cycle. Article collection using Publish or Perish with Google Scholar (1,002) and Proquest (71) data base so that the total data is 1,073. Furthermore, the data is processed using Vos Viewers to produce more real mapping.