Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Almufida: Jurnal Ilmu-Ilmu Keislaman
Mhd. Latif Pratama
Faculty of Social Sciences, North Sumatra State Islamic University
Religion Humanities Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ONLINE MARKETING COMMUNICATION STRATEGIES MUSLIM FASHION PRODUCTS “KAWAN MUSLIM Mhd. Latif Pratama; Muhammad Alfikri
Almufida : Jurnal Ilmu-Ilmu Keislaman Vol 7, No 1 (2022): Almufida: Jurnal Ilmu-Ilmu Keislaman
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawan Muslim” is one of the Muslim fashion brands playing in the online market that has been able to grow rapidly with a rating of almost 5 stars on each of its products. The purpose of this study is to determine the online marketing communication strategy carried out by Kawan Muslim Muslim clothing in increasing brand awareness. The research type uses a descriptive type of qualitative approach with qualitative descriptive research methods. Data collection techniques carried out by interviews and observations. The technique of checking the validity of data using triangulation. Kawan Muslim is a Muslim fashion brand that chooses the online route in marketing its products. The results of the study explained that the marketing communication strategy carried out by Kawan Muslim is to focus on promotions carried out in various social media line-ups at this time. In conclusion, the marketing strategy has a promotional focus on sales and advertising. It is proposed to have a person in charge who specifically takes care of online. 
Co-Authors Muhammad Alfikri