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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Arry Dwi Saputra
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN PT HIJRAH INSAN KARIMA BEKASI Hafizh Igo Ramadhan; Arry Dwi Saputra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 3 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i3.799

Abstract

The purpose to determine the effect of product quality and service quality on consumer buying interest PT. Hijrah Insan Karima Bekasi. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, both multiple and simple. The population in this study are consumers at PT. Hijrah Insan Karima Bekasi. The sampling technique of this study used simple random sampling. The sample as the object of research is respondents PT. Hijrah Insan Karima taken by chance. The result of Product quality and service quality have a positive and significant effect on consumer buying interest in PT. Hijrah Insan Karima Bekasi both simultaneous and partially.
Co-Authors Hafizh Igo Ramadhan