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All Journal HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Balance : Jurnal Akuntansi dan Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Ekonomi, Manajemen, Akuntansi
Triyani Capeg Hadmandho
Universitas Pasir Pengaraian
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH KEYAKINAN PADA TOKO DARING TERHADAP PERILAKU PEMBELIAN IMPULSIF KONSUMEN ONLINE: THE INFLUENCE OF ONLINE STORE BELIEFS ON CONSUMER ONLINE IMPULSE BUYING Triyani Capeg Hadmandho
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 4 No. 1 (2022): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/hirarki.v4i1.1467

Abstract

Kemunculan perdagangan daring di Indonesia mampu mengubah perilaku konsumen Indonesia, dari berbelanja secara konvensional menjadi berbelanja secara daring. Dalam berbelanja secara daring, faktor keyakinan pada toko daring merupakan faktor yang sangat krusial. Riset ini akan menguji pengaruh keyakinan pada toko daring terhadap perilaku pembelian impulsif konsumen daring. Riset ini menggunakan Teori Emosi Kognitif (CET) sebagai lensa teoritis dan secara empiris menguji model yang berkaitan dengan keyakinan pada toko daring yang terdiri dari functional convenience (daya tarik barang dagangan dan kemudahan penggunaan) dan representational delight (kesenangan dan gaya komunikasi situs belanja) terkait dengan perilaku pembelian impulsif. Model ini diuji dengan menggunakan data 300 konsumen toko daring di Indonesia yang diperoleh melalui survei daring. Pengujian hipotesis pada riset ini menggunakan Structural Equation Model (SEM) dengan AMOS Graphics 21.0. hasil riset ini menunjukkan bahwa daya tarik barang dagangan dan kesenangan berpengaruh signifikan pada perilaku pembelian impulsif yang dimediasi oleh emosi konsumen. Riset ini diharapkan mampu meningkatkan pemahaman tentang pembelian impulsif dalam konteks daring dengan menilai dampak keyakinan pada toko daring dalam pengaturan pengambilan keputusan secara non-rasional.
The Effect of Celebrity Instagram Endorsment on Impulsive Buying Behavior in Students in Rokan Hulu Regency, Riau Province Triyani Capeg Hadmandho
Kontigensi : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v10i2.271

Abstract

The use of Instagram as a digital marketing medium has become increasingly popular since the emergence of the microcelebrity phenomenon or commonly referred to as Instagram celebrity (celebgram). In Indonesia, the use of celebrity endorsements has increased rapidly and has become a trend in the online business world. Impulse buying is one of the unique characteristics possessed by the Indonesian people, namely purchases that are made spontaneously, without planning and without careful consideration. Despite the fact that more and more companies or online business people are using the services of celebgrams for endorsements, scientific knowledge about the effect of celebgram endorsements on impulsive buying behavior is still limited. This study only focuses on endorsement programs for fashion products and impulse buying. This study makes a new contribution to the importance of celebrity endorsements in encouraging impulse buying behavior and provides insights for further research on a larger scale. The purpose of this study was to determine the effect of celebrity instagram endorsements on impulsive buying behavior in students in Rokan Hulu Regency, Riau Province. This study used a sample of 100 students who were selected using non-probability sampling technique. The survey method was conducted with a questionnaire strategy, male and female respondents were given the same questionnaire. The resulting data will be analyzed using the SPSS program. The analytical tool used is Multiple Linear Regression by performing classical assumption tests (Normality Test, Heteroscedasticity, Multicollinearity Test), and Hypothesis Testing (F Test, t Test and Coefficient of Determination Test). In this study, the output is targeted in the form of an accredited national journal. Description of TKT The proposed research is at level 2.
APPLICATION OF INNOVATION MANAGEMENT STRATEGIES FOR THE COMPETITIVENESS OF ONLINE PRODUCT COMPANIES Bondan Subagyo; Hidayati, Nur; Capeg Hadmandho, Triyani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

In the modern industrial world, there is intense competition among all businesses as they strive to become more competitive in order to survive and compete on the worldwide market. Information technology is a vital component of the corporate world, particularly in light of the fiercely competitive commercial environment. Business strategy matters become more crucial to firm management because of this competitiveness. Innovation management strategy is an important step for online product companies to increase their competitiveness in the market. By implementing the right innovation strategy, companies can create unique products or services, meet customer needs, and face competition with competitors. By implementing the right innovation management strategy, online product companies can increase their competitiveness in the market. Implementing market orientation and innovation, adopting advanced technology, developing new business models, tailored marketing approaches, and product and service innovation are some of the steps that can help companies achieve these goals.
THE IMPACT OF DIGITALIZATION ON THE GROWTH OF MSMES IN THE MODERN ECONOMY Triyani Capeg Hadmandho; Isfantin Puji Lestari, Sri; Judijanto, Loso
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 10 (2024): October
Publisher : Adisam Publisher

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Abstract

Digitalization has become the main catalyst in spurring the growth of Micro, Small and Medium Enterprises (MSMEs) in the modern economic era. This literature research examines the various impacts that digitalization has on the growth of MSMEs. Among other things, digitalization significantly increases operational efficiency through automation of business processes such as inventory management, accounting and customer service. In addition, digital technology opens up MSME access to a wider market through e-commerce and digital marketing platforms, enabling them to reach global customers and increase sales. Digitalization also plays an important role in improving the quality of customer service through personalization of service and more effective communication. Customer Relationship Management (CRM) tools and data analytics help MSMEs understand customer needs and develop better service strategies. Fintech and crowdfunding platforms offer more accessible alternative financing options, supporting the expansion and growth of MSME businesses. Product and service innovation is driven by digital technology, enabling MSMEs to remain competitive and responsive to changing market needs. Additionally, digital platforms facilitate collaboration and networking, supporting a more efficient exchange of knowledge and resources. Overall, digitalization not only accelerates the growth of MSMEs but also strengthens the economy as a whole by opening up new opportunities and optimizing existing potential.
Analisis Tingkat Kesiapan (E-Readiness Internal) Pada UMKM di Kabupaten Rokan Hulu Dalam Menggunaan E-Commerce Sebagai Strategi Pemasaran Triyani Capeg Hadmandho; Fefti Yulian Mela
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4484

Abstract

Usaha mikro, kecil dan menengah (UMKM) merupakan salah satu penggerak ekonomi Indonesia di era persaingan pasar bebas masyarakat ekonomi ASEAN (MEA). Pemerintah menciptakan gerakan nasional digitalisasi “UMKM Go Online” untuk mendorong kekuatan ekonomi nasional yang berbasis UMKM, karena tidak dapat dipungkiri bahwa e-commerce menjadi terobosan baru bagi UMKM sebagai strategi pemasaran untuk meningkatkan daya saing dan produktifitas di era MEA. Kabupaten Rokan Hulu memiliki UMKM sebanyak 27.074 UMKM, namun belum terdapat UMKM yang menggunakan e-commerce sebagai alternatif strategi pemasaran. Oleh karena itu, penelitian ini bertujuan untuk melakukan analisis kesiapan penggunaan e-commerce sebagai strategi pemasaran dan faktor-faktor yang mempengaruhi kesiapaan UMKM di Kabupaten Rokan Hulu dalam menggunakan e-commerce. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Sampel dalam penelitian ini berjumlah 60 responden pelaku UMKM di Kabupaten Rokan Hulu dengan teknik pengambilan sampel yaitu simple random sampling. Metode analisis data menggunakan Structural Eguation Modeling (SEM) menggunakan Software SmartPLS. Hasil penelitian ini menyimpulkan bahwa Human Resources dan Governance berpengaruh terhadap penggunaan E-Commerce pada UMKM di Kabupaten Rokan Hulu Provinsi Riau, sedangkan Awareness, Business Resources, Technology Resources dan Commitment tidak berpengaruh. Hasil penelitian memberikan implikasi bahwa Human Resources dan Governance sangat berperan dalam menggunakan teknologi Internet dan E-Commerce sebagai strategi marketing bagi UMKM.
PELATIHAN MANAJEMEN WIRAUSAHA KULINER DAN COOKING CLASS SNACK BOX PADA UMKM DI KABUPATEN ROKAN HULU PROVINSI RIAU Hadmandho, Triyani Capeg; Nurrahmawati; Christya Rahayu, Heffi; Aini, Yulfita
Tepak Sirih : Jurnal Pengabdian Masyarakat Madani Vol. 4 No. 1 (2025): Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Publisher : LPPM Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/jpmm.v4i1.3554

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Rokan Hulu, Provinsi Riau, dalam mengelola usaha kuliner secara profesional dan inovatif. Fokus kegiatan terarah pada dua aspek utama, yaitu pelatihan manajemen wirausaha kuliner dan praktik langsung melalui cooking class pembuatan snack box yang memiliki nilai jual tinggi dan daya saing di pasar lokal maupun digital. Pelatihan ini mencakup materi perencanaan usaha, digital marketing, manajemen keuangan sederhana, serta pengemasan produk yang menarik dan higienis. Metode yang digunakan adalah ceramah, diskusi interaktif, studi kasus, dan praktik langsung (hands-on training). Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan peserta dalam merancang model bisnis kuliner sederhana, menyusun laporan keuangan dasar, serta menghasilkan produk snack box yang layak jual. Kegiatan ini juga mendorong semangat kewirausahaan perempuan dan generasi muda di Kabupaten Rokan Hulu. Dengan demikian, program ini memberikan kontribusi nyata dalam pemberdayaan UMKM berbasis potensi lokal dan mendukung pemulihan ekonomi pascapandemi melalui sektor industri rumah tangga.
Pengaruh Live Streaming Tiktok Terhadap Perilaku Pembelian Impulsif Pada Mahasiswa Fakultas Ekonomi Universitas Pasir Pengaraian Hadmandho, Triyani Capeg; Putri, Endah Arianti; ‘Aini, Yulfita; Rahayu, Heffi Christya
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.923

Abstract

enelitian ini bertujuan untuk menganalisis pengaruh live streaming TikTok terhadap perilaku pembelian impulsif pada mahasiswa Fakultas Ekonomi Universitas Pasir Pengaraian. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei terhadap 60 responden yang dipilih melalui teknik simple random sampling. Data dianalisis menggunakan regresi linier berganda dengan uji asumsi klasik dan uji hipotesis. Hasil penelitian menunjukkan bahwa live streaming TikTok berpengaruh signifikan terhadap perilaku pembelian impulsif, dengan nilai signifikansi sebesar 0,001 dan nilai t hitung sebesar 3,542. Koefisien determinasi (R²) sebesar 0,105 menunjukkan bahwa variabel live streaming menjelaskan 10,5% variansi dalam perilaku pembelian impulsif. Temuan ini mengindikasikan bahwa interaksi real time antara penjual dan konsumen melalui fitur live TikTok mampu memicu pembelian tanpa perencanaan. Penelitian ini memberikan kontribusi terhadap pengembangan strategi pemasaran digital yang lebih efektif berbasis social commerce, serta menjadi dasar bagi penelitian lanjutan dengan cakupan variabel dan populasi yang lebih luas.   This study aims to analyze the effect of TikTok live streaming on impulsive buying behavior among students of the Faculty of Economics, Universitas Pasir Pengaraian. A quantitative method was applied using a survey of 60 respondents selected through simple random sampling. Data were analyzed using multiple linear regression, including classical assumption tests and hypothesis testing. The results show that TikTok live streaming significantly influences impulsive buying behavior, with a significance value of 0.001 and a t-value of 3.542. The coefficient of determination (R²) is 0.105, indicating that live streaming explains 10.5% of the variance in impulsive buying behavior. These findings suggest that real-time interaction between sellers and consumers through TikTok's live feature can trigger unplanned purchases. This research contributes to the development of more effective digital marketing strategies based on social commerce and serves as a foundation for future studies with broader variables and populations.
Co-Authors Aini, Yulfita Bondan Subagyo Fefti Yulian Mela Heffi Christya Rahayu Isfantin Puji Lestari, Sri Judijanto, Loso Nur Hidayati Nurrahmawati Putri, Endah Arianti ‘Aini, Yulfita