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Yanuar Luqman
Universitas Diponegoro, Semarang
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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THE UTILIZATION OF INSTAGRAM AS A PROMOTIONAL MEDIA IN MARKETING COMMUNICATION STRATEGY IN THE CULINARY INDUSTRY DURING THE COVID-19 PANDEMIC (@kulinertegal Instagram Account Case Study) Nadia Safina Faradis; Yanuar Luqman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6385

Abstract

The @KulinerTegal account promotes the culinary industry with a unique strategy, apart from taking high-resolution food pictures, the account also does story telling through the latest Instagram reels feature by clearly explaining the food products they promote. Through this strategy, the @KulinerTegal account is expected to attract consumer buying interest. The purpose of this study is to find out what strategies make Instagram an effective and representative promotional media during the Covid-19 pandemic. This study uses a qualitative descriptive approach with a case study type to describe and understand the existing phenomena. This type of approach was chosen to study the case intensively, in-depth, in detail and comprehensively. The case study approach is directed at collecting data, taking meaning and gaining understanding from the case. The researcher concludes that Instagram is an effective and representative promotional media during the Covid-19 pandemic because Instagram itself has a lot of increasing popularity which is marked by the number of users that has increased significantly in recent years. Besides that, Instagram also offers its users where the user interface that is displayed makes it easier for users to connect so that it is easier to use, it can display features that can optimize content distribution and are perceived well by users.
PUBLIC RELATIONS IN DIPONEGORO NATIONAL HOSPITAL FROM THE EXCELLENCE THEORY PERSPECTIVE Karem Rouby Islam; Yanuar Luqman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6384

Abstract

Public relations plays a vital role in health organizations (hospitals). This study aimed to find out to what extent is the excellent public relations practiced within Diponegoro National Hospital (RSND), by analyzing the reality of public relations at Diponegoro National Hospital according to the principles of excellence theory. This study belongs to qualitative research, by relying on an in-depth interview with the public relations practitioner at Diponegoro National Hospital. Data were analyzed through some steps namely data reduction, data display, and conclusion drawing. The results of this study showed that the excellent PR is not practiced at Diponegoro National Hospital (RSND). In addition, the public relations practitioner does not participate in strategic decision-making, there is no independent PR department, and tiered communication dominates the communication process within Diponegoro National Hospital instead of a two-way symmetrical model of communication. 
PUBLIC RELATIONS IN DIPONEGORO NATIONAL HOSPITAL FROM THE EXCELLENCE THEORY PERSPECTIVE Karem Rouby Islam; Yanuar Luqman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6384

Abstract

Public relations plays a vital role in health organizations (hospitals). This study aimed to find out to what extent is the excellent public relations practiced within Diponegoro National Hospital (RSND), by analyzing the reality of public relations at Diponegoro National Hospital according to the principles of excellence theory. This study belongs to qualitative research, by relying on an in-depth interview with the public relations practitioner at Diponegoro National Hospital. Data were analyzed through some steps namely data reduction, data display, and conclusion drawing. The results of this study showed that the excellent PR is not practiced at Diponegoro National Hospital (RSND). In addition, the public relations practitioner does not participate in strategic decision-making, there is no independent PR department, and tiered communication dominates the communication process within Diponegoro National Hospital instead of a two-way symmetrical model of communication. 
THE UTILIZATION OF INSTAGRAM AS A PROMOTIONAL MEDIA IN MARKETING COMMUNICATION STRATEGY IN THE CULINARY INDUSTRY DURING THE COVID-19 PANDEMIC (@kulinertegal Instagram Account Case Study) Nadia Safina Faradis; Yanuar Luqman
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 3 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i3.6385

Abstract

The @KulinerTegal account promotes the culinary industry with a unique strategy, apart from taking high-resolution food pictures, the account also does story telling through the latest Instagram reels feature by clearly explaining the food products they promote. Through this strategy, the @KulinerTegal account is expected to attract consumer buying interest. The purpose of this study is to find out what strategies make Instagram an effective and representative promotional media during the Covid-19 pandemic. This study uses a qualitative descriptive approach with a case study type to describe and understand the existing phenomena. This type of approach was chosen to study the case intensively, in-depth, in detail and comprehensively. The case study approach is directed at collecting data, taking meaning and gaining understanding from the case. The researcher concludes that Instagram is an effective and representative promotional media during the Covid-19 pandemic because Instagram itself has a lot of increasing popularity which is marked by the number of users that has increased significantly in recent years. Besides that, Instagram also offers its users where the user interface that is displayed makes it easier for users to connect so that it is easier to use, it can display features that can optimize content distribution and are perceived well by users.
Co-Authors Karem Rouby Islam Nadia Safina Faradis