Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Regie Ardiansa
Universitas Singaperbangsa Karawang, Karawang, West Java
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Image dan Harga terhadap Keputusan Pembelian Smartphone Realme: Studi Kasus pada Wilayah Kabupaten Subang Regie Ardiansa; Salim Siregar
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.934

Abstract

The advancement of information and communication technology is increasing rapidly causing the public's need for smartphone products to increase. The purpose of this study was to analyze the correlation between brand image and price on purchasing decisions for Realme smartphones in Subang Regency, West Java. This research uses a descriptive and quantitative verification approach. The sample used in this study amounted to 303 consumers as respondents which were determined by using the accidental sampling technique. The data analysis method used in this research is collecting data using a questionnaire instrument with a Likert scale. The results of this study are brand image and price have a strong and positive relationship. Furthermore, this study also found that brand image and price have significantly and positively affected purchasing decisions for Realme smartphone products in Subang Regency.
Co-Authors Salim Siregar