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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Yossy Inka Febriani
Program Studi Manajemen Bisnis Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung - Indonesia
Economics, Econometrics & Finance

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STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PADA HOME INDUSTRY SUIIP DESA KARANGREJO KABUPATEN TULUNGAGUNG Yossy Inka Febriani; Siswahyudianto Siswahyudianto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7490

Abstract

7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang goyang’ producer. This study is using qualitative research where data collection obtained from interview techniques and direct observation into the business. Results of this study indicate that implementation of 7P’ marketing mix strategy contributes to fluctuative number of sales. It is necessary to evaluate every aspect of marketing strategy that has been implemented so that it continues to development of innovating products and increasing of the business competitiveness. Keywords: Marketing Strategy, 7P Marketing Mix, Total Sales
Co-Authors Siswahyudianto