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All Journal Jurnal STIE Semarang (Edisi Elektronik) Bubungan Tinggi: Jurnal Pengabdian Masyarakat
Nina Dewi Lashwaty
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

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PERAN PENGGUNAAN MEDIA ONLINE DALAM PENERIMAAN MAHASISWA BARU Nina Dewi Lashwaty; Ina Sholihah Widiati; Hadis Turmudi
JURNAL STIE SEMARANG Vol 12 No 3 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v12i3.461

Abstract

Technological advances especially in the field of information increase the speed of change in all areas of life, including in a company's marketing strategy. STMIK Amikom Surakarta is an educational service provider that has made changes in its marketing methods. Marketing to attract prospective new students is not only done in conventional ways but also includes the use of information technology applications in the form of online media such as websites (web ), whatsapp (WA), instagram (IG), and facebook (Fb). This research was conducted with the aim to find out the use of online media in marketing and its effect on admission of new students at STMIK Amikom Surakarta Academic Year 2019/2020. The type of research is a quantitative econometric approach. Hypothesis testing uses Multiple Linear Regression Analysis, F Test, t Test, and Determination Coefficient Analysis (R2). Reliability test using Cronbach Alpha. Based on the Regression Coefficient it is known that the use of website, whatsapp, and instagram has a positive influence on the admission of new students, while the use of facebook is negative which means it has an opposite relationship. From the F Test result it is known that the simultaneous use of website, whatsapp, instagram, and facebook significantly influences the admission of new students. The t test stated that partially the use of website and whatsapp had a positive and significant effect on admission of new students. While the partial use of instagram has no contribution, even the partial use of facebook besides having no contribution also has an opposite relationship with the admission of new students
Edukasi Solusi Permasalahan Transaksi E-Commerce pada UMKM (Desa Kroyo, Kec. Karangmalang, Kab. Sragen – Jateng) Afnan Rosyidi; Nina Dewi Lashwaty; Ina Sholihah Widiati; Siti Rihastuti; Tinuk Agustin
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 4, No 4 (2022)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v4i4.5770

Abstract

UMKM di Desa Kroyo sebagian besar memproduksi souvenir, buket dan menjual berbagai aksesoris. Transaksi penjualan dilakukan secara konvensional dengan toko fisik maupun dengan melakukan pemasaran online. Pemasaran online dilakukan baru sebatas mengunggah foto sederhana dari produk pada status WhatsApp dan instagram pribadi. Permasalahan yang dihadapi mitra adalah kurangnya pemahaman tentang e-commerce, kurangnya wawasan terhadap berbagai permasalahan dalam transaksi e-commerce, serta kurangnya pengetahuan tentang solusi berbagai permasalahan dalam transaksi e-commerce. Kegiatan pengabdian masyarakat ini bertujuan untuk melaksanakan salah satu Tri Dharma Perguruan Tinggi, memberikan perhatian kepada mitra, meningkatkan pemahaman tentang e-commerce kepada mitra, meningkatkan wawasan mitra tentang berbagai permasalahan dalam transaksi e-commerce, dan mengedukasi solusi berbagai permasalahan dalam transaksi e-commerce. Kegiatan dilaksanakan berupa edukasi yang diselenggarakan pada Kamis 16 Juni 2022 di Aula kampus STMIK AMIKOM Surakarta. Acara dihadiri oleh 12 wirausahawan muda penggerak UMKM Desa Kroyo selaku mitra. Edukasi berhasil diselenggarakan sesuai rencana dan mendapatkan antusias yang luar biasa dari peserta. Edukasi memberikan hasil berupa pemahaman yang lebih baik tentang aktivitas e-commerce, wawasan yang lebih luas terkait berbagai permasalahan dalam transaksi e-commerce, serta bertambahnya pengetahuan mitra tentang solusi atas berbagai permasalahan dalam transaksi e-commerce. Dengan edukasi yang telah diselenggarakan ini diharapkan mitra UMKM dapat lebih memanfaatkan e-commerce dan mendapatkan solusi atas segala permasalahan dalam e-commerce. Output lanjutan dari kegiatan ini adalah pendampingan bagi peserta untuk bergabung ke dalam marketplace demi meningkatkan pemasaran.UMKM in Kroyo Village produces souvenirs, bouquets, and various accessories. Sales transactions are carried out conventionally with physical stores or online marketing. Online marketing is only limited to uploading simple photos of products on personal WhatsApp and Instagram statuses. The problems faced by partners are the lack of understanding of e-commerce, lack of insight into various issues in e-commerce transactions, and lack of knowledge about solutions to varied problems in e-commerce transactions. This community service activity aims to implement one of the Tri Dharma of Higher Education, pay attention to partners, increase understanding of e-commerce to partners, increase partner insight about various problems in e-commerce transactions, and educate solutions to miscellaneous issues in e-commerce transactions. The education carries out on Thursday, June 16, 2022, in the STMIK AMIKOM Surakarta campus hall. The event was attended by 12 young entrepreneurs driving the Kroyo Village SMEs as partners. The education was successfully carried out as planned and received great enthusiasm from the participants. Education effects result in a better understanding of e-commerce activities, broader insights related to various problems in e-commerce transactions, and increased knowledge about solutions to diverse issues in e-commerce transactions. With this education, it is hoped that UMKM partners can take advantage of e-commerce and get solutions to all problems in e-commerce. The follow-up output of this activity is assistance for participants to join the marketplace to improve marketing. 
Co-Authors Afnan Rosyidi Hadis Turmudi Ina Sholihah Widiati, Ina Sholihah Siti Rihastuti Tinuk Agustin