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All Journal Adaara: Jurnal Manajemen Pendidikan Islam
arifah amin
IAIN Bone
Social Sciences

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Strategi Manajemen Pemasaran Pendidikan dalam Peningkatan Kualitas Sekolah di Mts Annurain Lonrae arifah amin; Armayanti Alinur
Adaara: Jurnal Manajemen Pendidikan Islam Vol 12, No 2 (2022): Adaara: Jurnal Manajemen Pendidikan Islam
Publisher : Program Studi Manajemen Pendidikan Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v12i2.2779

Abstract

Marketing management in an educational institution is very important. This is the desire of education consumers to know what is in the school. In that case, an education management strategy is needed to carry out good and correct marketing according to existing conditions. When marketing a school, what must be considered is the quality of the school as something that will be offered to the market. The implementation of an education marketing management strategy will be good if it is supported by good school quality. However, there are still schools that have not integrated the two well. This research aims to determine the education management strategy carried out at MTs Annurain Lonrae and to determine the quality of school at MTs Annurain Lonrae. The research method used is qualitative research. The results of this research indicate that MTs Annurain Lonrae has implemented an education marketing management strategy and the quality of the school is quite good, although improvements are still needed for the future.
Co-Authors Armayanti Alinur