Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Ecopreneur.12
Rika Putri Setianingrum
Universitas Maarif Hasyim Latif, Sidoarjo
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF PACKAGING, VARIATION, AND PRICE PERCEPTION ON THE PURCHASE DECISION OF TRADITIONAL MEDICINE Ratna Ekasari; Rika Putri Setianingrum; Rezki Aulia Pramudita
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2032

Abstract

Traditional medicine is a conventional concoction of drinks because herbal medicine has been known for generations since the time of our ancestors before knowledge related to modern medicine entered. The impact of progress and intense competition, this study aims to analyze the effect of packaging, variety, and price on purchasing decisions of Jammu Biola Herbal in Sidoarjo Regency. The variables used are packaging (X1), type (X2), price (X3), and purchase decision (Y). This research uses quantitative methods. The data collection method used in this research is the questionnaire method. The data analysis method used is multiple linear regression analysis.
Co-Authors Ratna Ekasari Rezki Aulia Pramudita