Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Social Science and Business IIJSE
Andika Baskara
Universitas Muhammadiyah Semarang, Semarang, Indonesia
Economics, Econometrics & Finance Social Sciences

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Customer Experience and Customer Engagement in Relationship with Customer Loyalty During Black Swan Events Covid-19 Andika Baskara; Ari Pranaditya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economic: July, 2022
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2063

Abstract

The aim of the research was to determine the effect of customer experience and customer engagement in relationship with customer loyalty during the Black Swan Events Covid-19. The population was visitors at tourist sites in Semilir Village, Semarang Regency, with as many as 100 people. The study used the purposive sampling technique to obtain data. Based on the research, it was found that there was a significant positive effect between the experimental customer variable and the customer engagement variable on the interest in revisiting. The results of the test obtained the score of r square for revisit interest of 0.561, which means that interest in revisiting is influenced by customer experiential and customer engagement by 56.1%.
Consumer Behavior in Marketing 4.0: Social Media Marketing and Website Marketing on Purchasing Decisions through TAM As a Mediating Variable Andika Baskara; Nurhayati
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.52056

Abstract

Today's marketing 4.0 affects the way consumers purchase decisions. Therefore, it needs to find out factors that can increase purchase decisions. This research aims to determine social media and website marketing on TAM with the use of TAM as a mediating variable. This research is quantitative research conducted on 100 random consumers using simple random sampling. Meanwhile, the data is collected using a questionnaire spread along consumers that are considering and who already have a motorcycle in Semarang City and analyzed using a Structural Equation Model (SEM) approach assisted by smart PLS applications. From the results, it is seen that there is a relationship between TAM on purchase decision, website marketing on purchase decision, social media and website marketing on TAM, and the relationship between social media and website marketing is increased through TAM. Therefore, every company needs to maximally enhance its website marketing and TAM to have consumers check out the products that the company owns. However, because this research only involves three variables to enhance the purchase edition, further research that involves other variables needs to be conducted.
Co-Authors Ari Pranaditya Nurhayati