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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) TEKNOSASTIK
Sukmono Bayu Adhi
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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An Analysis of Figurative Language in Santa Esmeralda’s Song Lyrics Entitled You’re My Everything Sukmono Bayu Adhi
TEKNOSASTIK Vol 20, No 2 (2022): TEKNOSASTIK
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/ts.v20i2.1744

Abstract

This study aims to analyze the figurative language and its meaning contained in the lyrics of the song "You're My Everything". It is descriptive qualitative research where the data taken comes from a song lyrics website. The data used in this study are the lyrics of a song released in 1977 entitled “You're my everything” which was sung by Santa Esmeralda on Esmeralda on the album Don't Let Me Be Misunderstood. The result of this study indicates that there are nine data sets that contain 14 figurative languages consisting of four types, namely: alliteration (six items), hyperbole (four items), pleonasm (three items), and synthesis (one item). Thus, the results of this study show that 42,8 percent is alliteration, 28,5 percent is hyperbole, 21,5 percent is a pleonasm, and 7,2 percent is the antithesis.
An Analysis of Bound Morphemes In Firehouse’s Song Lyrics Entitled "When I Look Into Your Eyes" Sukmono Bayu Adhi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.559 KB) | DOI: 10.36418/syntax-literate.v7i12.11206

Abstract

This study aims to analyze the bound morphemes in the lyrics of the song “When I Look into Your Eyes”. It is a descriptive qualitative study where data analysis is presented in tabular form. Based on the result of the study, it can be concluded that the song lyrics contain 9 bound morphemes which two of them are derivational morphemes that function as class changing affixes. They each change an adjective to a verb, and a verb to a noun. The other seven data are inflectional morphemes which function as plural, past-tense, past participle, and third-person singular. From the calculation results, it is seen that the number of derivational morphemes is 22.5 percent while inflectional morphemes reach 77.5 percent. so it can be concluded that the inflectional morphemes are the most dominant.
Revolusi Tiktok: Mendefinisikan Ulang Pemasaran Media Sosial Roy Irawan; Isroni Isroni; Sukmono Bayu Adhi; Dedi Suharyadi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9720

Abstract

This study investigates the dynamics of social media marketing effectiveness within PT Migas Utama Jabar, focusing on the utilization of TikTok platform and changes in social media consumption habits. Through quantitative analysis utilizing Smart PLS, data from a sample of 100 individuals within the organization were examined. The results reveal significant direct effects of TikTok utilization and audience engagement on social media marketing effectiveness, highlighting the importance of leveraging innovative platforms to foster active engagement with the target audience. However, changes in social media consumption habits were not found to have a significant indirect effect on social media marketing effectiveness mediated through audience engagement. These findings underscore the significance of adapting strategies to capitalize on emerging trends and platforms to enhance brand visibility and engagement. The study provides valuable insights for PT Migas Utama Jabar and other organizations aiming to navigate the evolving landscape of social media marketing, emphasizing the importance of audience-centric approaches in achieving marketing objectives and sustaining competitiveness in the digital era. Keywords: Social Media Marketing, Tiktok, Audience Engagement, Social Media Consumption Habits, Marketing Effectiveness
EXPLORING THE IMPACT OF INFLUENCER AUTHENTICITY ON BRAND PERCEPTION AND CONSUMER TRUST Dedi Suharyadi; Isroni Isroni; Sukmono Bayu Adhi; Roy Irawan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14275

Abstract

This study explores the impact of influencer authenticity on brand perception and consumer trust, with consumer engagement as a mediating variable, specifically focusing on Wardah consumers in Padang. Using a quantitative approach, data was collected from 100 respondents aged 20-30 years who use Wardah products, applying a simple random sampling technique. Structural Equation Modeling (SEM) with Smart PLS was used to analyze relationships among variables. The findings indicate that influencer authenticity has a significant and direct impact on both brand perception and consumer trust, with higher levels of authenticity enhancing consumer perceptions and trust in the brand. Although consumer engagement partially mediates the relationship between influencer authenticity and brand perception, it has a weaker mediating effect on consumer trust. This suggests that while consumer engagement reinforces brand perception, trust in the brand primarily stems from perceptions of influencer authenticity. The results underscore the importance of genuine influencer partnerships for brands like Wardah to foster strong, trust-based connections with their audience, especially in culturally specific markets. This research contributes to a deeper understanding of how influencer marketing dynamics affect consumer attitudes, offering practical implications for brand positioning and trust-building strategies.
Co-Authors Dedi Suharyadi Isroni Isroni Roy Irawan