Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Perilaku dan Strategi Bisnis
Johan Riawan
School of Business and Management ITB
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Strategy for the implementation of Mobile JKN Faskes Application Johan Riawan; Satya Aditya Wibowo
Jurnal Perilaku dan Strategi Bisnis Vol 10, No 2: Agustus 2022
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v10i2.2151

Abstract

BPJS Kesehatan (BPJSK) to improve the quality of its services presents the Mobile JKN Faskes (MJF) application, a teleconsultation Application used for a doctor in National Health Insurance Progam (JKN).  There is a significant increase in the prevalence of comparable applications under pandemic conditions, which may provide a challenge to the role of MJF. This research was developed to Propose a Business Strategy to ensure the adoption of the MJF by Primary Health Care amid the rise of similar teleconsultation applications. The aspects that influence application acceptance will be researched in terms of developing a suitable strategy. Through an examination of the MJF features that need to be developed, An Application, which refers to customer orientation becomes part of the research. Research reveals that the Social Influence of the teleconsultation system is the most influential factor of application utilization, and various MJF features need improvement. Acceptance of the MJF was studied with the Unified Theory Of Acceptance And Use Of Technology (UTAUT) model as part of customer analysis, Strategy formulation was conducted after internal and external analysis
Co-Authors Satya Aditya Wibowo