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SWOT Analysis: Internal and External Factors of Saraswati Drum Corps ISI Yogyakarta Mirrah Fitriana Maghfiroh
International Journal of Seocology Volume 03, Issue 03 : May - August 2022
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v3i3.82

Abstract

Saraswati Drum Corps is the only marching band unit under the auspices of an art institution, that is Yogyakarta Art Institute. Even though it has participated in various events and has qualified human resource capabilities, this organization does not yet have good managerial skills. So it takes an initial step to analyze the situation in Saraswati to find strategies that can be an alternative to developing the organization. Based on the problems that arise, this study aims to determine the current internal and external conditions of the Saraswati Drum Corps. This study uses a qualitative approach to obtain results that are by the conditions in the field and the actual data. Activities were carried out to collect data in the form of reading some literature, collecting documentation, and conducting participatory observations and interviews. The results of the data obtained will be reduced to obtain SWOT analysis data consisting of strengths, weaknesses, opportunities, and threats. After obtaining data according to categories, a SWOT matrix is ​​then made. So that in this study, alternative strategies were found based on the SWOT matrix, namely SO, WO, ST, and WT strategies.
Cassanova Color Guard Community Logo Design Mirrah Fitriana Maghfiroh
International Journal of Seocology Volume 03, Issue 03 : May - August 2022
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/seocology.v3i3.84

Abstract

The role of the color guard in a marching band is as a dancer who accentuates the collaboration between gestures and acrobatic games using color guard instruments such as flags, rifles, and sabers. Initially, the color guards always appeared together in a marching band team. However, along with the current developments, color guards can appear separately without having to be with the marching band team. One of the groups formed was Cassanova Color Guard from the Special Region of Yogyakarta. Cassanova Color Guard formed on 3th June 2010 consist of 7 color guard marching band members in Yogyakarta. Cassanova has made guest appearances and entered competitions but does not have a logo yet. Cassanova decided to create a logo to show its existence to the public. In making the logo, research carried out used descriptive qualitative methods with data collection techniques through observation and interviews with stakeholders. Then an agreement was found that Cassanova's logo consisted of a picture of the Tugu Jogja showing origins from Yogyakarta, seven colors of the rainbow indicating that it consisted of 7 marching band units, the Sirius star with the hope that it would continue to exist and shine, Cassanova's writing in gold with the hope that it would continue to excel and celebrate success, and inscription color guard shows that this group is a color guard community.