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All Journal Media Wisata Jurnal Pengabdian Kepada Masyarakat
Bram Arvianto
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Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang Jannah, Desika Nur; Muchammad Satrio Wibowo; Bram Arvianto
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.764

Abstract

Even though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion.
Peningkatan Kualitas Pelayanan Pengelola Penginapan di Tahura KGPAA Mangkunagoro I Herman NK Paninggiran; Agnesia Putri K; Bram Arvianto; Dinar Anggit Wicaksana
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v6i1.4139

Abstract

KGPAA Mangkunagoro I Grand Forest Park (Tahura) is a popular nature-based tourist destination, especially during major events. However, the limited capacity of its two official lodgings often fails to accommodate all visitors. As an alternative, tourists are directed to stay in nearby residents' homes through a guest house or homestay concept. To improve the quality of services and lodging management, a training program was conducted for staff and homestay owners. This training aimed to enhance participants' skills in customer service, effective communication, and professional complaint handling. A total of 15 participants, consisting of accommodation staff and homestay owners, took part in the program. The training employed a combination of theoretical sessions, interactive discussions, real-life simulations, and hands-on practice at the lodging sites. Evaluation results showed a significant improvement in participants’ competencies, reflected in a post-test questionnaire score of 97%. It is expected that this training will contribute to raising the standard of hospitality services in the Tahura area and ultimately increase the number of visitors to the region.
Co-Authors Agnesia Putri K Desika Nur Jannah Herman NK Paninggiran Jannah, Desika Nur Muchammad Satrio Wibowo Wicaksana, Dinar Anggit