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p-Index From 2020 - 2025
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All Journal Media Wisata Tourism Reserch Journal
Bram Arvianto
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Local Culinary Travel Pattern Development Model in Lerep Tourism Village, Semarang Regency Desika Nur Jannah; Bram Arvianto
Jurnal Penelitian Pariwisata Vol 6 No 2 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i2.151

Abstract

Culinary tourism activities focus on finding food topics that have never been known or repeating the activity of enjoying the food. Satisfaction for culinary connoisseurs requires a pattern that regulates travel activities to enjoy local food with a tourism approach in the form of narratives, creative content, living culture, and using the power of culture as an icon of culinary tourism destinations. This study aimed to obtain a model for developing Local Culinary Travel Patterns in mapping the foodie tourist market segment and local food production in Lerep Village, Semarang Regency. The research method used in this research is exploratory-descriptive qualitative, exploring the potential of culinary tourism in Lerep Village. The findings showed that creating a local culinary travel pattern model provides a view for tourism actors and prospective tourists to determine tourist activities, especially the local culinary world with strong regional cultural characteristics. This model is also a guideline for tourism village managers with a regional culture with culinary specialization, which is appointed as brand awareness to elevate the identity of the tourist village with traditional culinary icons. Keywords: Culinary Tour, Local Culinary, Travel Pattern
Strategi Marketing Mix untuk Meningkatkan Kunjungan Wisatawan ke Desa Wisata Nongkosawit Semarang Jannah, Desika Nur; Muchammad Satrio Wibowo; Bram Arvianto
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v23i1.764

Abstract

Even though the tourism sector in Indonesia has shown rapid development, competition between tourist destinations is increasing. Tourist villages in big cities must be able to compete with other popular tourist destinations better known to tourists, both domestic and foreign. An effective marketing strategy is needed to increase the number of tourists visiting Nongkosawit Tourism Village. Nongkosawit Tourism Village, located in Semarang City, has extraordinary natural and cultural tourism potential. This research uses a descriptive qualitative approach, which aims to analyze marketing strategies to increase tourist visits to the Nongkosawit Tourism Village, Semarang. The data collection technique used was interviews and data collection from the Mountain Cage tourism awareness group by asking for information and data regarding the Nongkosawit tourist village. Meanwhile, the data analysis technique used is based on Miles and Hubberman's theory, namely data reduction, data presentation and conclusion.
Co-Authors Desika Nur Jannah Jannah, Desika Nur Muchammad Satrio Wibowo