Claim Missing Document
Check
Articles

Found 2 Documents
Search

Keterbentukan Kepercayaan Pelanggan Shopee Melalui Kualitas Hubungan, Reputasi dan Keamanan Marketplace Siti Nur Halizah; Allyana Infante; Didit Darmawan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.1712

Abstract

Currently, technological developments are sophisticated. Recent human development has been complemented by rapid changes in technological progress and an increase in the variety of digital services and devices. Advances in technology have always made it easier for humans to move quickly. In addition, the results obtained are also much more. The capacity to achieve technology, diffusion of innovation, generation of knowledge and creativity are the fundamental factors needed to provide economic growth and development as well as a sustainable competitive advantage. Marketplace has developed into a form of marketplace that emphasizes convenience, speed and product diversity. The barriers of distance and space have had an effective alternative solution. Marketplace is built and developed based on customer trust. This study aims to determine the role of relationship quality, reputation and security of the Shopee marketplace on customer trust. The population of this study is aimed at customers from Shopee in Manila City in the Philippines. The sample of this study used 177 respondents. In this study, three independent variables and one dependent variable were used. The analysis technique uses multiple linear regression. This study proves that the reputation and security of the marketplace have a significant effect on customer trust. Likewise, the quality of the relationship has a significant effect on customer trust.
Pengaruh Lokus Kendali Internal, Kemandirian, Perilaku Produktif, Pendidikan Kewirausahaan, dan Lingkungan Sosial Terhadap Intensi Berwirausaha Siti Nur Halizah; Didit Darmawan; Rahayu Mardikaningsih
TIN: Terapan Informatika Nusantara Vol 4 No 1 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v4i1.4188

Abstract

Entrepreneurship leads to economic improvement and social advancement which is really important for the nation. This view as a force that revitalizes the economy and contributes to economic progress. Entrepreneurship in students is an interesting and relevant topic in the current situation of higher insight. Amidst the dynamic changes in the world of work, entrepreneurship has become a highly valued and needed skill. Therefore, the function of students is needed as one of the substantial to implementing entrepreneurial activities. Accordingly, the mission of this survey to recognize the effect of internal locus of control, independence, productive behavior, entrepreneurship education, and the social environment on student entrepreneurial intention. Researchers used descriptive quantitative research design and survey methods. This research is targeted at university students in Surabaya. This study involved 100 respondents and used a purposive sampling method as a data compilation technique. Research data that has been obtained from the questionnaire reactions were evaluated using multiple linear regression. The findings show that the internal locus of control has a significant influence on entrepreneurial intention. Furthermore, it shows a significant influence between independence and productive behavior on entrepreneurial intentions. This also occurs in entrepreneurship education and the social environment has a significant impact on entrepreneurial intention