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All Journal JES (Jurnal Ekonomi STIEP) Economy Bring Ultimate Information All About Development Journal
Edwar Ready
Universitas Muhammadiyah Berau
Economics, Econometrics & Finance

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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK AVANZA PADA PT TOYOTA SUMBER HARAPAN DI TANJUNG REDEB Edwar Ready
Jurnal Ekonomi STIEP Vol. 7 No. 2 (2022): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi (STIE) Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v7i2.103

Abstract

The purpose of this study was to find out how much influence brand image has on purchasing decisions for a Toyota Avanza car at PT Toyota Sumber Harapan in Tanjung Redeb. The method used in this study is a simple regression method to see the effect of brand image on purchasing decisions for the Toyota Avanza brand car and using the correlation coefficient to see how much influence the brand image has on purchasing decisions for the Toyota Avanza brand car at PT Toyota Sumber Harapan in Tanjung redeb. Based on the results of the analysis, it is known that the influence of brand image on purchasing decisions for the Toyota Avanza car is classified as strong, judging from the value of r = 0.995. In addition, based on the calculation of the correlation coefficient, it shows the value of r square = 0.989 indicating that 98.9% of the decision to purchase a Toyota Avanza car is influenced by brand image, while the remaining 1.10% is influenced by other factors not examined.
PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT KARYA INDAH PERMATA TANJUNG REDEB: PENGARUH MOTIVASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PT KARYA INDAH PERMATA TANJUNG REDEB Edwar Ready
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v6i2.739

Abstract

This study aims to explain whether the motivation and compensation variables have a significant effect on employee performance at PT. Karya Indah Permata and to find out which variable has the dominant influence between the two variables of Motivation and Compensation on employee performance at PT Karya Indah Permata. This study raises the issue of the influence of motivation and compensation on employee performance. The respondents used were 78 employees of PT Karya Indah Permata in Berau. Respondents who have filled out the questionnaire will then be identified based on gender, age, length of work, education, and salary. This identification was carried out to determine the general characteristics of the research respondents. The results of testing the hypothesis (H1) have proven that there is an influence between motivation on employee performance. Through the results of the calculations that have been carried out, it is obtained that the t value is 0.085 with a significance level of 0.000 > 0.05, thus the first hypothesis is accepted/according. The results of testing the hypothesis (H2) have proven that there is an influence between compensation on employee performance. Through the results of the calculations that have been carried out, it is obtained that the t value is 0.995 with a significance level of 0.000 > 0.05, thus the second hypothesis is accepted/according The results of testing the hypothesis (H3) have proven that there is an influence between motivation and compensation on employee performance. Through the results of the calculations that have been carried out, it is obtained that the calculated f value is 1140.595 with a significance level of 0.000 > 0.05, thus the third hypothesis is accepted/according.
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