Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Obor: Oikonomia Borneo
Tika Rahmatika
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH GREEN MARKETING, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK ADES DI SAMARINDA Tika Rahmatika
OBOR: Oikonomia Borneo Vol. 3 No. 2 (2021): Oktober
Publisher : University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/obor.v3i2.1832

Abstract

This study aims to determine the effect of Green Marketing, Brand Image and Brand Trust on the purchase decision of Ades branded bottled drinking water in Samarinda City. The number of samples is 100 respondents who are Ades consumers in Sarinda City. The data collection method used a questionnaire. The sampling technique in this study used a purposive sampling technique. The data analysis method uses multiple linear regression with the F test and T test to determine the joint and partial effect using the SPSS ver 23 program. have a positive and significant influence on purchasing decisions. The results of statistical tests state that together Green marketing, Brand Image and Brand Trust have a positive and significant influence on purchasing decisions.
Co-Authors