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All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Cakrawala Ilmiah
Irfan Arif Husen
Sekolah tinggi ilmu ekonomi Indonesia
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH CITRA MERK, INOVASI , DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GOJEK GO-RIDE” (Studi Kasus Pada Masyarakat RT 015 Palmeriam) Irfan Arif Husen; Desy Amaliati Setiawan
Jurnal Cakrawala Ilmiah Vol. 1 No. 12: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i12.3280

Abstract

The purpose of this research is to determine the influence of brand image, Innovation, and price to customer satisfaction the community GOJEK GO-RIDE of RT 015 Palmeriam. Researcher used associative strategy.The sampling in this research used purposive sampling technique. The population in this study is the entire community of RT 015 Palmeriam customers and the data sample are 97 respondens. This research uses a corelation coefficient & determination coefficient, and hipotesis testing by IDM SPSS Statistics 25.0. Based on the results corelation coefficient, the result shows corelation coefficient partial brand image to customer satisfaction, about 0,163 with coefficient determination partial (KDP) 2,65%. Corelation coefficient partial innovation to customer satisfaction, about 0,235 with (KDP) 5,52%. Corelation coefficient partial price to customer satisfcation, about 0,474 with (KDP) 22,46%. Corelation coefficient simultaneus brand image, innovation, and price to customer satisfaction, about 0,784 with coefficient of multiple determination (KDB) 61,46%. Based on the result partial hipotesis testing, brand image has not significant effect to customer satisfaction with significant t 0,115 < 0,05. Innovation has a significant effect to customer satisfaction with significant t 0,022 < 0,05. Price has a significant effect to customer satisfaction with with significant t 0,000 < 0,05. Based on the results simultaneus hipotesis testing, brand image, innovation, and price has a significant effect to customer satisfaction with significant F 0,000 < 0,05
KUALITAS PELAYANAN CUSTOMER SERVICE, PROMOSI TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN PADA GAME ONLINE VALORANT Irfan Arif Husen
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4: Juli 2023
Publisher : Bajang Institute

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Abstract

This study aims to determine the Quality of Customer Service, Promotion of Repurchase Interest through Customer Satisfaction in the Valorant Online Game. Customer Service, Promotion, Consumer Satisfaction as the dependent variable, Meanwhile, repurchase interest as an Intervening variable, Meanwhile, consumer satisfaction as an independent variable. The strategy in this research is associative research with a quantitative approach. Data collection in this study was carried out by distributing research instruments in the form of questionnaires to 100 Valorant game players which were measured using a Likert scale. The analysis in this study uses Smart PLS Ver 4 software. The statistical analysis tool uses the Partial Coefficient of Determination, the Coefficient of Determination. The results of the study show that partially Customer Service has a significant effect on Consumer Satisfaction, Promotion has a significant effect on Consumer Satisfaction, Customer Service has no significant effect on Repurchase intention, Promotion has no significant effect on Repurchase intention, Customer satisfaction has a significant effect on Repurchase intention
Co-Authors Desy Amaliati Setiawan