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All Journal Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Muhammad Yusuf Aditama
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. MITRA GALANG SEJAHTERA JAKARTA Muhammad Yusuf Aditama; Muhammad Harri
Jurnal Ekonomi dan Industri Vol 23, No 2 (2022): JURNAL EKONOMI DAN INDUSTRI
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v23i2.730

Abstract

Purpose to analyze the effect of service quality and price on customer satisfaction PT. Mitra Galang Sejahtera Jakarta. The research method uses descriptive qualitative and quantitative analysis, the analytical model used is linear regression, simultaneous and partially. The research population is customer PT. Mitra Galang Sejahtera Jakarta who use telecommunication service. The result simultaneous, service quality and price have a significant effect on customer satisfaction at PT. Mitra Galang Sejahtera Jakarta. Partially service quality has a positive and significant effect on customer satisfaction, and partially price has a positive and significant effect on customer satisfaction
Co-Authors Muhammad Harri