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All Journal Jurnal Ilmiah Mahasiswa FEB International Research Based Education Journal
Yatnanta Ramadhana, Yatnanta
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Case Study: Implementation and Learning of Digital Marketing Strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City Ramadhana, Yatnanta; Sudarmiatin, Sudarmiatin; Dhewi, Titis Shinta
International Research-Based Education Journal Vol 7, No 1 (2025)
Publisher : Faculty of Education Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um043v7i1p137-147

Abstract

This research aims to analyze the implementation of digital marketing strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City focuses on three main dimensions: traffic, conversion, and engagement. The research employs a qualitative case study approach involving observation, in-depth interviews, and documentation. The results indicate that using social media such as Instagram, website, and WhatsApp effectively increases customer interaction and engagement. SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, providing a basis for optimal marketing strategies. This research concludes that PT. Airlangga Rent Car Go/Silver Tour & Travel needs to increase the amount of content and marketing platforms to achieve more significant growth through horizontal integration
THE PERCEPTION OF ACCOUNTING STUDENTS ON THE EFFECTIVENESS OF PRACTICUM SUBJECT Ramadhana, Yatnanta
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The study aims to know the perceptions of accounting students of Brawijaya University regarding the effectiveness of practicum subjects. The study was done to 60 respondents of accouting students that are being or have been studied practicum subjects. There are 5 practicum subjects provided by Accounting Departement, as follows: accounting practicum subject, taxation practicum subject, accounting information system practicum subject, managerial accounting practicum subject, and auditing practicum subject. The content of questionnaire was taken from the practicum subjects itself. The questionnaire is using Likert scale as the approach. The study is using quantitative descriptive approach and validity also reliability test. The effectiveness measured using 3,5 as the limitation of value in the basic calculation of effectiveness. According to the descriptive quantitative approach, there were 3 of 5 subjects that are effective. However, the taxation practicum subject and managerial accounting subject are still below the limit value of effectiveness. Keyword : accounting practicum subject, taxation practicum subject, accounting information system practicum subject, managerial accounting practicum subject, auditing practicum subject, effectiveness
Co-Authors Sudarmiatin Titis Shinta Dhewi, Titis