Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Borobudur Management Review
Anindita Lintang Damayanti Geraldine
Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Image, Online Customer Review, dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Lazada Anindita Lintang Damayanti Geraldine; Friztina Anisa
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6963

Abstract

Since the Covid 19 pandemic occurred, SMEs in Indonesia have experienced a decline in sales, as have the Getuk Eco Magelang SMEs. To overcome this decline, SMEs continue to try to influence consumer purchasing decisions, namely through digital marketing, halal labels, and product quality. This study aims to examine the effect of digital marketing, halal labels, and product quality on purchasing decisions at the Getuk Eco Magelang. The sample used in this study is the consumer of Getuk Eco Magelang SME’s the number of respondents is 95 respondents. Sampling using accidental sampling technique. The analytical tool used in this research is multiple linear regression. The results of this study indicate that digital marketing has no effect on purchasing decisions, halal labels have a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions.
Co-Authors Friztina Anisa