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All Journal JURNAL LENTERA BISNIS International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Penelitian dan Pengabdian Masyarakat Journal of Multidisciplinary Research and Innovation (JMRI) Journal Boas : Business, Economics, Accounting And Management Digital Business Progress
Fransiska Sirait
Politeknik Unggulan Cipta Mandiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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DAMPAK GREEN BANKING TERHADAP REPUTASI BANK DAN KEPERCAYAAN NASABAH Pretty Naomi Sitompul; Fransiska Sirait
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1576

Abstract

In recent years, sustainability and environmental preservation have become primary concerns across various sectors, including banking. Green Banking is a banking strategy that incorporates environmentally friendly principles into its operations and policies, such as transaction digitalization, energy efficiency, and financing of sustainable projects. This study aims to analyze the influence of Green Banking on bank reputation and its impact on customer trust. The research applies a quantitative method with a survey approach involving 100 banking customers in Medan City. Data were analyzed using multiple linear regression and Sobel Test for mediation analysis. The findings indicate that Green Banking has a positive and significant effect on both bank reputation and customer trust—directly and indirectly through reputation. Bank reputation significantly mediates the influence of Green Banking on customer trust. These findings emphasize that sustainable banking practices not only enhance institutional image but also strengthen public trust in the banking sector
INTEGRASI LITERASI DIGITAL, DOMPET DIGITAL DAN BAHASA INGGRIS DALAM MENINGKATKAN EFEKTIVITAS PEMASARAN UMKM Sirait, Fransiska; Batubara, Lika Silvia
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2022

Abstract

The purpose of this study is to analyze the effect of the integration of digital literacy, the use of digital wallets, and English language proficiency on the marketing effectiveness of Micro, Small, and Medium Enterprises (MSMEs). The focus of the research is directed toward examining how these three factors interact in enhancing market reach, promotional efficiency, and the competitiveness of MSMEs in the digital era. Based on the survey results, it was found that the digital marketing strategies implemented have not yet produced optimal outcomes. The promotional activities remain passive, unstructured, and have not had a significant impact on increasing sales. This low level of marketing effectiveness is attributed to the absence of consistent promotional strategies, limited understanding of branding concepts, and the underutilization of analytical features and customer review tools. Therefore, the researchers developed training programs delivered through a website and disseminated them to participating MSMEs. The research findings indicate that all three types of website-based training—digital literacy, the use of digital wallets, and English language skills—have a positive effect on improving the marketing effectiveness of MSMEs. Digital literacy enhances promotional capabilities, digital wallets facilitate transaction convenience, and English language skills expand market reach. The integration of these three components through website-based training serves as an effective strategy for improving the competitiveness and marketing performance of MSMEs in the digital economy era.
Co-Authors Arsiyanti, Deni Ginting, Wahyudi Pialanta Hutabarat, Metyria Imelda Junita, Dina Rina Khairani Khairani Putra Ginting, Winner Aan Suranta Rina Bukit Silvia Batubara, Lika Siregar, Narumondang Bulan Sitompul, Pretty Naomi