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All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi
Estik Hari Prastiwi
Universitas 17 Agustus 1945 Surabaya
Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

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PENGARUH CITA RASA, KUALITAS PRODUK DAN PRESEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PABRIK TAHU BAPAK WITO DI KELURAHAN LEDOK KULON BOJONEGORO Elliza Firnanda; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i7.1872

Abstract

Tofu is a type of soy-based protein food that is popular among Indonesian people. In Bojonegoro, precisely in Ledok Kulon Village, which is located 500 meters from the Bojonegoro government center, you can also find many tofu producers. Ledok Kulon Village has been the first and largest producer of Bojonegoro tofu since 1918 and continues to this day. Currently there are 161 producers who are still actively producing tofu in the region. Increasingly fierce commercial competition, especially in the food sector, means that industry must act more quickly to attract consumers. Therefore, Mr Wito's Tofu Factory must pay special attention to consumers and the factors that influence purchasing decisions.The aim of this research is to find out how influential taste, product quality and price perception are on consumer purchasing decisions at Mr Wito's tofu factory in Ledok Kulon Bojonegoro Village. This research uses a type of quantitative descriptive research that uses primary data obtained through interviews and research questionnaires. The population and sample used were 100 respondents. To test partially use the t test and to test simultaneously use the F test. Meanwhile, the classical assumption tests used include the normality test, multicollinearity test, heteroscedasticity test. And data analysis uses multiple linear regression with the help of SPSS (Statistical Package for Social Science) version 25 software. Based on the results of data analysis, it shows that simultaneously taste, product quality and price perception influence purchasing decisions at Mr Wito's Tofu Factory in Ledok Kulon Bojonegoro Village. And partially taste, product quality and price perception have a significant influence on purchasing decisions at Mr Wito's Tofu Factory in Ledok Kulon Bojonegoro Village. The results of multiple linear regression based on the formula Y = a + + + + e show that the variables taste (X1), product quality (X2), and price perception (X3) influence purchasing decisions (Y).
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PENGALAMAN PELANGGAN TERHADAP KEPUASAN PELANGGAN NASI BORAN DI KABUPATEN LAMONGAN: ( Studi Pada Pelanggan Nasi Boran Di Kabupaten Lamongan) Evi Rohmawati; Estik Hari Prastiwi
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i1.2259

Abstract

This research aims to analyze the influence of perceived price, product quality and customer experience on customer satisfaction with boran rice in Lamongan district. The type of data used is quantitative data. The sampling technique used in this research is purposive sampling with 100 respondents. The analysis used is regression analysis. multiple t test and f test. The results of this research show that the price perception variable has a significant effect on customer satisfaction. Product quality is not significant on customer satisfaction and customer experience has a significant effect on customer satisfaction and customer satisfaction has a significant effect on boran rice in Lamongan district.influence purchase decision after the closure of the TikTok Shop. The determination results of all independent variables (Content Marketing, Celebrity Endorser, Live Streaming) contributed 23.3% to the dependent variable (Purchase Decision) and the remaining 76.7% was influenced by other variables not included in the research
Co-Authors Aldo Rahmawan Eka Susilawati Elliza Firnanda Evi Rohmawati Yulyar Kartika