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Octavianti Purnama
University Buddhi Dharma
Economics, Econometrics & Finance

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Financial Statement Analysis to Assess Company Financial Performance Octavianti Purnama; Vivin Hanitha; Tri Angreni Angreni
eCo-Fin Vol. 2 No. 3 (2020): eCo-Fin
Publisher : Komunitas Dosen Indonesia

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PT Shinrai Indonesia is one type of distributor company engaged in the marketing of products, especially food support materials. Therefore, the purpose of this study is to determine the financial condition and developments occurring within the company, to identify problems or problems in the company's finances by providing inputs and suggestions that can assist in overcoming weaknesses and to support management policies that have been implemented. set together. The research method carried out by the author is library research by taking references from books that are closely related to the subject matter and research objects, both from the library and from other sources. And field research (field research) by collecting data from companies. Based on the results of research on the financial statements of PT Shinrai Indonesia from 2014 – 2018, it can be seen that in 2014 the company had fairly good financial ratios, both for liquidity ratios, activity ratios, profitability and solvency ratios. The conclusion that can be drawn by the author is that the state of the company from 2014 to 2018 has decreased and increased for all ratios used, although there are several ratios that have improved for that year therefore it is necessary to do better handling for the progress of the company. In addition, the profits contained in the company also tend to experience a small increase from 2014 - 2018. Based on these conclusions the authors suggest the company to take various corrective actions, including negotiating with creditors to extend or reschedule payments on debt, increase the level of sales, do more vigorous promotion
The Effectiveness of Promotion, Location and Brand Image on Motorcycle Purchase Decisions Octavianti Purnama; Vivin Hanitha; Georgius Listen
eCo-Fin Vol. 1 No. 3 (2019): Accumulation
Publisher : Komunitas Dosen Indonesia

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Abstract

The purpose of this study was to determine the effect of location, promotion and brand image on purchasing decisions for Honda motorcycles in Tangerang. In this thesis, research was conducted on 100 respondents through the distribution of questionnaires. The method used in this research is descriptive method and qualitative method. Based on the answers to the questionnaire, raw data has been obtained which is then processed using SPSS version 24 so that it becomes useful data for this research. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the relationship between variables. The correlation of the influence of location on purchasing decisions is0.484, the correlation of the effect of promotion on purchasing decisions is 0.432 and the correlation of the influence of location on purchasing decisions is0.167,so it can be said that the relationship between the four variables is quite strong. From the results of the F test model 1, the value of346,211,model 2 is rated461,897 and model 3 got a value of 593,825 where the value is greater than F table by 3.09, Thus Ho is rejected and Ha is accepted. In the t-test, the results of the t-count image can be obtainedbrand as big as 3,438t calculate the promotion of 6,181and t calculate the location of 7,710, when compared with a t table of 1,984then there is a significant relationship between brand image, promotion and location on purchasing decisions Honda motorcycles at PT. Tangerang Highlands Rides.
Co-Authors Listen, Georgius Tri Angreni Angreni Vivin Hanitha