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All Journal An Naba Jurnal Pemikiran dan Penelitian Pendidikan Islam Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat
Aflah Aliyati
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Religion Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Madrasah Tsanawiyah Babul Hikmah Kedaton Kalianda Lampung Selatan Aflah Aliyati
An Naba Vol. 5 No. 2 (2022): An Naba : Jurnal Pemikiran dan Penelitian Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Darul Fattah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51614/annaba.v5i2.142

Abstract

This Thesis is the result of research that describes four marketing strategies including market segmentation, target market, market positioning, and marketing mix that have been implemented by madrasah Tsanawiyah Babul Hikmah. These four strategies have an impact on increasing the number of students starting from the 2018/2019 Academic Year to the 2021/2022 Academic Year.This type of research is qualitative using a narative approach based on case studies. Sourch of data are the Head of Madrasah, Deputy Head of Kurikulum, Head of PSB, Secretary of PSB, and Guardians of Studies. This study uses observation, interview & documentation to colect data. Then the data that has been collected is analyzed using the stages of data reduction, data presentation and drawing conclusions.The results of this study reveal that the four marketing strategies that have been implemented have a good impact on increasing the number of students from year to year, in addition to the four marketing strategies that have been implemented by MTs Babul Hikmah, there are two things that have a stronger impact on public interest and increase the number of students in MTs Babul Hikmah. As for the two things, the first is service, then the second is the relationship that the teacher council of MTs Babul Hikmah establishes to the guardians of the students.
Strategi Pemasaran Madrasah Tsanawiyah Babul Hikmah Kedaton Kalianda Lampung Selatan Aflah Aliyati
An Naba Vol. 5 No. 2 (2022): An Naba : Jurnal Pemikiran dan Penelitian Pendidikan Islam
Publisher : Sekolah Tinggi Ilmu Tarbiyah Darul Fattah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This Thesis is the result of research that describes four marketing strategies including market segmentation, target market, market positioning, and marketing mix that have been implemented by madrasah Tsanawiyah Babul Hikmah. These four strategies have an impact on increasing the number of students starting from the 2018/2019 Academic Year to the 2021/2022 Academic Year.This type of research is qualitative using a narative approach based on case studies. Sourch of data are the Head of Madrasah, Deputy Head of Kurikulum, Head of PSB, Secretary of PSB, and Guardians of Studies. This study uses observation, interview & documentation to colect data. Then the data that has been collected is analyzed using the stages of data reduction, data presentation and drawing conclusions.The results of this study reveal that the four marketing strategies that have been implemented have a good impact on increasing the number of students from year to year, in addition to the four marketing strategies that have been implemented by MTs Babul Hikmah, there are two things that have a stronger impact on public interest and increase the number of students in MTs Babul Hikmah. As for the two things, the first is service, then the second is the relationship that the teacher council of MTs Babul Hikmah establishes to the guardians of the students.
Manajemen Sarana dan Prasarana Pendidikan di SMP Negeri 1 Bakauheni Lampung Selatan Mahendra; Aflah Aliyati
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 1 (2025): Februari-Mei 2025
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i1.831

Abstract

Penelitian ini mengkaji tentang manajemen sarana dan prasarana di SMP Negeri 1 Bakauheni Lampung Selatan. Tujuan Penelitian ini untuk mengetahui Bagaimana Inventarisasi Sarana dan Prasarana Pendidikan di SMP Negeri 1 Bakauheni Lampung Selatan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif jenis deskriptif. Sumber data dalam penelitian ini adalah kepala sekolah, wakil kepala sekolah bidang sarana dan prasarana, bendahara, 2 orang guru dan 2 orang siswa. Teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Teknik analisis data melalui pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa: Pemeliharaan Sarana dan Prasarana di SMP Negeri 1 Bakauheni Lampung Selatan dengan Penyadaran Pemeliharaan, Pemahaman, Pengorganisasian, Pengorganisasian dan Pendataan Pemeliharaan Sarana dan Prasarana. Secara umum langkah-langkah inventarisasi Sarana dan Prasarana di SMP Negeri 1 Bakauheni adalah: Menginventarisasikan keberadaan sarana dan prasarana yang ada, baik kondisi, jumlah, dan lain-lain, Mengumpulkan data pendukung seperti tanggal pengadaan, sumber pengadaan atau tanggapan pengguna sarana dan prasarana.
Co-Authors Mahendra