Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Solidaritas
Resti Oktaviani, Resti
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
HUBUNGAN IKLAN POP-UP YOUTUBE DENGAN SIKAP USER (PENGAKSES) Oktaviani, Resti; Nurnawati H.H, Bedjo Sukarno,
Solidaritas Vol 1, No 1 (2017): Jurnal Solidaritas Vol 1
Publisher : Solidaritas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.312 KB)

Abstract

HUBUNGAN IKLAN POP-UP YOUTUBE DENGAN SIKAP USER (PENGAKSES)(Studi Korelasi Iklan Pop-up Youtube dengan Sikap User Mahasiswa Jurusan Teknik Informatika Universitas Surakarta)  Oleh :Resti Oktaviani, Drs. Bedjo Sukarno, M.Si , Dra. Nurnawati H.H, M.Si  AbstractPop-up ads on social media, like youtube is chosen as one of the advertising media. This study aims to determine the relationship between advertising and pop-ups with attitude youtube user (Accessors) in students majoring in Engineering Informatics, Surakarta University (UNSA). This study took a sample of 70 students from 223 students, using Simple Random Sampling technique. The results of the research shows that there is a relationship between pop-up ads with the attitude of youtube users (Accessors) in students majoring in Engineering Informatics, Surakarta University (UNSA). Youtube pop-up ads that viewed of duration, language, and frequency while the attitudes that viewed of attention, cognitive and affective of the Informatics Engineering students. Keyword : pop-up ads, attitude user (accessor), youtube
Co-Authors Nurnawati H.H, Bedjo Sukarno,