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All Journal Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Puji Tri Setyowati
Sekolah Tinggi Ilmu Ekonomi Surakarta
Social Sciences

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ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DI PT. KEBAKKRAMAT ELANG PERKASA Puji Tri Setyowati; Ida Ayu Kade R K
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 3 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i3.331

Abstract

This study aims to analyze the factors that influence consumer loyalty at PT. Kebakkramat Elang Perkasa. The method of data collection was carried out using a questionnaire containing questions related to the research variables and using a simple random sampling technique. The collected data is then processed and tabulated using the data instrument test, classical assumption test, F test, coefficient of determination test, multiple linear regression analysis, and t test. The results of the analysis show that the variables of marketing strategy, product quality, service quality, and customer satisfaction each have a significant positive effect on consumer loyalty.
Co-Authors Ida Ayu Kade R K