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All Journal Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Getar Kembara
Politeknik Sains Seni Rekakreasi
Law, Crime, Criminology & Criminal Justice

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CROSS-CULTURAL COMMUNICATION IN YOUTUBE ADS Getar Kembara; Janeru Kennedy
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 1 No. 2 (2021): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v1i2.127

Abstract

This study aims to find out how cross-cultural communication, especially Chinese culture, in the advertising video "BUKALAPAK Emang Cincai" is represented based on existing denotations, connotations and myths. Advertising is a medium that can influence the audience who watch the show. Ad makers must create creative advertisements in order to compete, so it's no wonder the use of something different such as culture is included as an element of advertising in order to attract the interest of the audience. The language of both verbal and nonverbal from each Indonesian culture has different characteristics, one of which is Chinese culture displayed by the production team of the "Bukalapak" advertisement with the intention of increasing the audience's knowledge about the cultural values embraced by a nation. Cultural signs are shown to have a meaning that is valuable and utilized for the benefit of the nation. To understand the meaning of signs, semiotics is one of the studies used in its analysis. The research method used is qualitative with a constructivist paradigm and the semiological analysis knife Roland Barthes, in the form of two-stage signification (two order of signification) denotation and connotation. The results of this study found that in this Bukalapak advertising video, it contains cultural elements represented through Chinese culture. Chinese culture in this advertisement is intended to promote the negotiation system as a form of appreciation for the celebration of the Chinese New Year. The culture that appears in the advertising video depicts the form of the cross-cultural communication context used into an advertisement
REPRESENTATION OF HEDONISM IN SOCIAL MEDIA INSTAGRAM Fadhli Purnama; Getar Kembara
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 1 No. 1 (2021): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v1i1.129

Abstract

This research was conducted to determine the representation of hedonism in social media Instagram. Explaining how the representation of hedonism on Awkarin's Instagram social media is precisely on the Instagram highlights titled Dubai I and Dubai II. The research method used is descriptive qualitative with semiotic analysis based on the theory of Television Codes by John Fiske which is divided into three levels; i.e. Reality level, Representation level, and Ideology level. Using purposive sampling and data collection techniques. At the Reality level, Awkarin's appearance is considered to show a luxurious life and always having fun. The level of representation there is a message and meaning behind the retrieval techniques and narratives used. At the level of the ideology of extravagance, the pursuit of worldly pleasures, possessing prestigious branded goods, and an instant lifestyle are reflections of hedonistic behavior
Co-Authors Fadhli Purnama Janeru Kennedy