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Strategi Komunikasi Bisnis Islam: (Studi pada Usaha Mandiri Mutiara Bunda Yayasan Cahaya Mutiara Bandung) Suhendi; Tantan Guntana
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 2 (2022): Juli 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i2.2053

Abstract

Business competition today is inevitable in order to facilitate to meet the needs and convenience of consumers. Business As part of muamalah, Islam has a clear shari'a in carrying out its economic activities as instructed in the Qur'an applied by the Prophet Muhammad SAW. Sharia-based business is part of the da'wah that must be done by every Muslim as an economic actor. Mandiri Mutiara Bunda business shows the form of business communication in its economic activities conducted on the basis of islamic economic rules. This is the purpose of this research is to know the form of Islamic business communication in UMMB business in facilitating and improving the welfare of its members as consumers. Using qualitative methods of phenomenological perspective, the results of this study show that there are several forms of Islamic business communication, among others: verbal, nonverbal, face-to-face, and media communication contained in UMMB business.
Komitmen Organisasi Dan Kinerja Karyawan pada Hotel Grandia Bandung Dewi Kania; Suhendi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 5 No. 1 (2022): Februari 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v5i1.2107

Abstract

It is generally known that one of the most important elements of tourism is accommodation or hotel facilities. Hotel is a type of accommodation business that provides room facilities to stay with daily payment calculations and provides various types of other service facilities. In order to improve employee performance at Hotel Grandia Bandung, it needs to be improved through organizational commitment. This study aims to obtain a research model on organizational commitment and employee performance at Hotel Grandia Bandung. The method used is quantitative method with descriptive and verification analysis, survey and explanatory survey. Collecting data through observation and questionnaires to 43 employees of Hotel Grandia. Instrument testing with validity test, reliability test and normality test. Organizational commitment is formed with three dimensions, namely affective commitment, continuous commitment and normative commitment, while employee performance is formed with three dimensions, namely the dimensions of quality, quantity and timeliness. The results of the descriptive research show that organizational commitment is in the good to very good category, and employee performance is in the good to very good category. While the results of the verification research show that organizational commitment has a positive and significant effect on employee performance with an R2 (R Square) value of 0.401 = 40.1% and an error value of 0.591 or 59.1%.