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All Journal Jurnal Teknologi Informasi dan Multimedia Jurnal Akuntansi dan Manajemen International Journal Software Engineering and Computer Science (IJSECS) Jurnal Pengabdian Masyarakat Unama
Masgo Masgo
Universitas Dinamika Bangsa
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Penentuan Alternatif Strategi Pemasaran dengan Pendekatan Analisis SWOT melalui Faktor Internal dan Faktor Eksternal pada Peningkatan Pendapatan UMKM KUBE (Kelompok Usaha Bersama) Mega Buana di Masa Pandemi Covid - 19 Ayu Feranika; Despita Meisak; Laura Prasasti; Masgo Masgo; Gita Melati
Jurnal Manajemen Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v19i02.706

Abstract

This study aims to analyze the marketing strategy of Kube Mega Buana UMKM and analyze the application of accounting information systems to increase the income of Kube Mega Buana UMKM during the covid 19 pandemic. This type of research is quantitative and qualitative descriptive with data collection techniques, namely observations, interviews, literature studies, and distributing questionnaires with a total sample of 25 respondents who are members of Kube Mega Buana UMKM for strategy assessment. The results of this study indicate that Kube Mega Buana is in Quadrant I position with values ​​(X = 1.44) and (Y = 1.23) which explains that UMKM Kube Mega Buana has great opportunities and strengths so that they can take advantage of existing opportunities with a value of The highest coordination of S-O strategy was 4.71, with alternative strategies produced, namely innovating pineapple products and packaging forms, maintaining relationships with partners, utilizing digital marketing technology advances in marketing, and maintaining the quality of raw materials.
PELATIHAN PENGELOLAAN KEUANGAN KELUARGA PADA KELOMPOK USAHA BERSAMA (KUBE) MEGA BUANA DESA TANGKIT BARU ayuveranika ayuveranika; Laura Prasasti; Masgo Masgo
Jurnal Pengabdian Masyarakat UNAMA Vol 1 No 2 (2022): JPMU Volume 1 Nomor 2 Oktober 2022
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2022.1.2.125

Abstract

Pengelolaan keuangan keluarga (pribadi) juga sama pentingnya dengan pengelolaan keuangan usaha. Berawal dari pengelolaan keuangan pribadi menjadikan para pelaku UMKM mahir dan mudah dalam melakukan pengelolaan keuangan usahanya. Kebanyakan pelaku UMKM menerapkan manajemen uang saku dalam kehidupan sehari-hari tanpa memisahkan uang pribadi dan uang usahanya. Ketidaktepatan pengelolaan keuangan membuat maraknya pinjaman online Ilegal digandrungi dan ramai dipergunakan seakan menjadi alternatif solusi dari permasalahan pengelolaan keuangan. Banyaknya pinjaman online ilegal dengan berbagai syarat sederhana yang menawarkan solusi permasalahan hidup ditengah pandemi ini akan membuat para peminjamnya terjerat. Melalui PKM ini, pelaku UMKM dalam hal ini Kelompok Usaha Bersama (KUBE) Mega Buana akan diberikan pelatihan yang bertujuan untuk menambah pengetahuan tentang cara mengelola keuangan keluarga demi masa depan yang sejahtera dan waspada pinjaman online ilegal. Metode yang dipakai dalam kegiatan ini adalah: 1) pemberian materi mengenai pengelolaan keuangan keluarga, 2) pemberian materi mengenai waspada pinjaman online illegal, 3) simulasi games terkait materi, 4) praktek pengelolaan keuangan keluarga.
Aplikasi Edukasi Pengenalan Bahasa Arab Berbasis Augmented Reality Studi Kasus : Madrasah Ardhal-Haq Ibnu Sani Wijaya; Gilang Ramadhan; Masgo Masgo
Jurnal Teknologi Informasi dan Multimedia Vol. 6 No. 3 (2024): November
Publisher : Sekawan Institut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v6i3.523

Abstract

The field of education is witnessing rapid developments in information technology, with aug-mented reality (AR) emerging as a promising tool for multi-media learning, including Arabic language recognition. Among the Semitic language families, Arabic has the largest number of speakers. Arabic is the sentence that Arabs use to express their intentions and purposes. The form is in the form of hijaiyah letters that are used by Arabs for oral and written social interaction and communication. Madrasah diniyah takmiliyah ardal-haq is located on the main road of pematang moss, betara sub-district, West Tan-jung Jabung district, Jambi Province as one of the elementary schools, at the Ardhal-haq Madrasah, the way of delivering learning is still using simple methods, using books that do not have pictures. it is known that in general students and female students feel bored with Arabic language teaching offered by educational institutions, because students face challenges in understanding written language, including phonetics and syntax. The author chooses to use the MDLC (Multimedia Development Life Cycle) method to conduct research by creating Augmented Reality-based educational applications for Arabic language teaching. This method can be applied to system development in multimedia applications and its stages can be changed based on the research needs, which is why the author used it for system development. The purpose of this research is to facilitate the mastery of Arabic language by students and support instructors of Ardhal-Haq Madrasah in their classroom teaching. With this research produces an Augmented Reality-based Arabic language introduction educational application.
Apriori Algorithm Analysis of Mattress Material Usage Data for Enhanced Production Optimization Niko Suwaryo; Santoso Santoso; Masgo Masgo; Tugiman Tugiman; Sandy Gunarso Wijoyo; Nugraha Nugraha
International Journal Software Engineering and Computer Science (IJSECS) Vol. 5 No. 2 (2025): AUGUST 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v5i2.4362

Abstract

Production is a value-adding process that transforms raw materials into finished products to meet manufacturing requirements. Association rule analysis serves as a methodological approach to identify relationships between items, particularly in transactional datasets. This analytical method has proven effective in processing exchange data patterns. Analysis of production material usage patterns revealed that when items A and B are utilized, there exists a 50% probability of concurrent item C usage - a significant pattern emerging from transactional data analysis. The study generated association rules for each operational process. Empirical testing through RapidMiner Studio yielded consistent results, demonstrating linear relationships proportional to the modeled scenarios, thereby validating the model's applicability as a decision-making reference. The evaluation of generated association rules through RapidMiner Studio revealed a Lift Ratio value of 1. These results indicate that combinations meeting or exceeding a Lift Ratio threshold of 1 demonstrate statistical validity and practical utility.
Co-Authors ayuveranika ayuveranika Despita Meisak Feranika, Ayu Gilang Ramadhan Gita Melati Ibnu Sani Wijaya Laura Prasasti Nugraha Nugraha Sandy Gunarso Wijoyo Santoso Santoso Suwaryo, Niko Tugiman Tugiman